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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al-MIKRAJ: Jurnal studi Islam dan Humaniora An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Komunikasi : Jurnal Komunikasi
Sari Ekowati
Universitas Bina Sarana Informatika
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN SHOWROOM MOBIL BEKAS DALAM MENINGKATKAN PENJUALAN MELALUI INSTAGRAM AUTOFAME Gita Adinda Tofan; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1000

Abstract

This research aims to find out the marketing communication strategy applied by Autofame showroom in increasing used car sales through the Instagram social media platform. This research uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Interviews were conducted with the owner of the Autofame showroom and the social media admin who manages the Instagram account. Data analysis techniques used in this research include data reduction, data presentation, and conclusion drawing. The results showed that the Autofame showroom implemented a marketing communication strategy through promotion using public figures or celebrities who visited the showroom and then uploaded their experiences on their respective Instagram accounts and the showroom's official account. In addition, the showroom also actively interacts with potential customers through comments and direct messages on Instagram, and follows the latest automotive trends in an effort to attract the attention of the target market. This strategy proved to be effective in building a positive image and increasing consumer trust in the Autofame showroom, which in turn contributed to increased sales.
Strategi Pemanfaatan Key Opinion Leader (KOL) sebagai Media Promosi Digital Jagat Satwa Nusantara Clara Callista Ohello; Sari Ekowati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17094

Abstract

The utilization of social media has encouraged companies to use Key Opinion Leaders (KOLs) as one of their digital promotional strategies to increase brand awareness. Jagat Satwa Nusantara, as an educational tourism destination focused on wildlife conservation, has also implemented this strategy through collaborations with KOLs on social media. This study aims to analyze the strategy of utilizing Key Opinion Leaders (KOLs) as a digital promotional medium for Jagat Satwa Nusantara and its impact on brand awareness. This research uses a descriptive method with a qualitative approach. Data collection techniques were conducted through in-depth interviews, observation, documentation, and literature study. The research informants consisted of the Marketing Communication Supervisor, the KOL Specialist of Jagat Satwa Nusantara, and one KOL who had previously collaborated with the company.The research analysis applies Tuti’s theory of KOL characteristics, which includes familiarity, trustworthiness, and expertiseness, as well as Kotler and Armstrong’s theory of digital promotional media, which covers advertising, sales promotion, personal selling, direct and digital marketing, and public relations.The results of the study show that Jagat Satwa Nusantara selects KOLs based on niche relevance, audience characteristics, content performance, and engagement rate. The utilization of KOLs is most dominantly applied in the elements of advertising and public relations, supported by sales promotion and direct and digital marketing. Collaboration with KOLs has successfully expanded information reach, increased audience interaction, and strengthened the brand awareness of Jagat Satwa Nusantara, as supported by the high number of views, reach, and engagement on promotional content on Instagram.
Konglomerasi Walt Disney Company dan Implikasinya di Indonesia dalam Kajian Ekonomi Politik Media Deby Puspitaningrum; Sari Ekowati; Priatna Priatna; George Wilhelm Bender
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5432

Abstract

The conglomeration of the Walt Disney Company as a global media and entertainment giant has significant impacts on the media industry in Indonesia. Through media political economy strategies such as vertical integration, horizontal integration, and specialization, Disney has established hegemony that influences local media content. This study employs qualitative methods with a critical paradigm approach to observe these implications. Findings indicate that the homogenization of content produced by Disney affects the perceptions of Indonesian society, particularly concerning definitions of beauty and gender constructions. Therefore, enforcing regulations against media ownership concentration and supporting local companies is crucial to maintaining cultural diversity and the quality of national content.
Pemanfaatan Media Sosial Tiktok dengan Menggunakan Affiliate pada Akun @Rosepakpahan Sebagai Sarana Komunikasi Pemasaran Roslince Pakpahan; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6986

Abstract

The development of information technology is currently growing rapidly. One of them is characterized by the use of TikTok social media as a means of promotion, purchasing and selling products. The @RosePakpahan account utilizes TikTok by using affiliates for the purpose of earning income or commission from product sales. Marketing communications carried out to promote and sell products are based on the A-I-D-A theory (Attention, Interest, Desire and Action). The method used was an interview with a qualitative approach to Rose Pakpahan. This is to find out how to use TikTok social media by using affiliates on the @RosePakpahan account. The results of this research show that TikTok can make the audience interested in watching content and even buying the products being sold, thus making @RosePakpahan earn economic income. Therefore, TikTok is not only an entertainment medium, but also a product marketing tool.
Komunikasi Interpersonal pada Pelayanan Customer Service dalam Mempertahankan Reputasi di Gunung Sahari Laboratorium Rosalia Irsalina; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6988

Abstract

Service strategy is seen from the efforts made by a company or entity to improve the quality and efficiency of Customer Service. A laboratory must carry out service activities that can make its customers feel satisfied. Service is defined as an action or deed of a person or organization to provide satisfaction to customers or fellow employees. The purpose of this study was to determine Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory. This research is a qualitative study. Data collection was carried out by interview and google review survey. Data analysis using the interactive analysis model. The results of the study on Interpersonal Communication in Customer Service in Maintaining Reputation at Gunung Sahari Laboratory, can be concluded several important things. The implementation of effective interpersonal communication has been shown to have a significant role in maintaining the company's reputation. Aspects of communication, both verbal and non-verbal, which are carried out properly, have been shown to have a major impact on maintaining the positive image of Gunung Sahari Laboratory. Gunung Sahari Laboratory is advised to carry out routine training on interpersonal communication, both verbal and non-verbal, in order to improve the quality of service on an ongoing basis. In addition, periodic evaluation of the implementation of Customer Service communication standards.
Makna Pesan Tersembunyi Dalam Film “Siksa Kubur” (Analisis Semiotika Roland Barthes) Affan Wahyudin; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6989

Abstract

‘Grave Torture’ movie tells the dramatic journey of a girl named Sita and her younger brother named Adil, whose lives changed completely after losing their parents due to terrorism. The story has many messages that are close to social and community issues in Indonesia. The purpose of this study is to find out the hidden meaning of the ‘Grave Torture’ movie based on Roland Barthes’ Semiotic Analysis. This research is a qualitative study with Roland Barthes’ semiotic analysis method which consists of three elements, denotation, connotation and myth. This data was obtained through the ‘Grave Torture’ movie. Through a reflective approach, this film reflects various forms of social messages that occur in society, especially those who are Muslim. Films become a medium of education and reflection on the dangers of trauma that damage the victims. This film reminds the audience to always be careful, create a positive environment and dare to fight negative thoughts and always dare to fight violence or other detrimental actions and provide support for victims.
Peran Marketing Public Relations dalam Mempromosikan Produk di Marketplace Shopee pada Akun Mje Online Shop Maryati Maryati; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6991

Abstract

This research is motivated by the rapid development of the times, where sellers must adapt to the digital advancements of the internet in the online-based sales process. One of the platforms used to sell products online is the shopee marketplace. The purpose of this research is to understand the role of marketing public relations in establishing effective communication to promote products on the shopee marketplace through the MJE Online Shop account. This study employs a qualitative approach with the content analysis method, and data collection techniques include observation, documentation, and interviews with three informants. The research findings, verified using the 4P and AIDA theories, indicate that the role of marketing public relations in price-strikethrough discount promotions shows a strong positive correlation between marketing public relations and promotion. Promotions attract consumers due to more economical prices and the convenience of purchasing their needs at affordable costs. These findings suggest that the role of marketing public relations can serve as a strategic tool for sellers on the Shopee marketplace to enhance their competitiveness and increase product sales.
Makna Pesan Moral pada Konten Youtube RJL 5 Fajar Aditya dalam Episode “Tersesat 3 Hari di Gunung Slamet” (Analisis Semiotika Roland Barthes) Handri Sulistiawan; Arvin Hardian; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6992

Abstract

This study aims to identify and analyze the meaning of moral messages in RJL 5 YouTube content by Fajar Aditya, especially in the episode “Lost 3 Days on Mount Slamet”. In the digital era, media such as YouTube plays an important role in conveying educational and entertainment values. This episode attracts attention because it tells a true story with deep moral messages, such as the importance of preparation before climbing, awareness of safety, teamwork, and mental toughness in emergency situations. The research used a semiotic analysis method with a qualitative approach and data collection techniques of direct observation of the selected video content, supported by Roland Barthes' semiotic theory and moral communication theory to reveal the meaning of the narrative and visuals. The results show that this episode contains strong moral messages about the importance of permission from parents when going on a trip, preparation in climbing, patience, and mental resilience in dealing with extreme situations such as getting lost in the wild. This content is not only entertaining but also provides valuable learning, and is expected to encourage creators to pay attention to moral and educational aspects in the works presented. This research also contributes to communication studies in understanding the role of digital media as a means of conveying moral values.
Strategi Public Relation dalam Membangun Citra Brand melalui Akun Instagram @prekin.id di Kota Bekasi Raihan Baihaqi Lodaya; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 04 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

From a Public Relations perspective, social media plays an important role in establishing two-way communication between companies and their audiences. The trend of using Instagram as a branding tool also happens with various local brands in Indonesia, including in Bekasi City. Increasingly fierce business competition requires business players to have creative and innovative communication strategies to be able to attract consumer attention. This study aims to understand the Public Relations Strategy in building the brand image through the Instagram account @prekin.id in Bekasi City. The method used is qualitative with a descriptive approach and a constructivist paradigm. Data collection techniques were carried out through observation, interviews, and documentation. The results of the Circular Model of SOME is indeed very effective and relevant if implemented by local F&B players like Prekin. These four dimensions (Share, Optimize, Manage, Engage) work simultaneously and in a circular manner, supporting each other to produce consistent communication stimuli. Well-planned cyber communication activities ultimately succeed in crystallizing the three components of brand image, which are the image of a quality product, the image of relevant users, and the image of a trustworthy company amid the tight competition in the geprek chicken culinary business in the Bekasi City area.
Co-Authors Affan Wahyudin Arvin Hardian Aulia Zahra Rizquita Clara Callista Ohello Deby Puspitaningrum Delfi Putri Esa Sulistyaning Kurniaty Fauzan Rizki Riswanto George Wilhelm Bender Gita Adinda Tofan Handri Sulistiawan Mariska Salsabila Azzahra Maryati Maryati Muhamad Reza Pahlevi Muhammad Yassin Mukhlish Muhammad Maududi Niea Afri Winda Priatna Priatna Raihan Baihaqi Lodaya Reza Fachrezi Rosalia Irsalina Roslince Pakpahan Silvina Mayasari