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All Journal IKRA-ITH EKONOMIKA International Journal for Advanced Research
Apriani Hutabarat
Universitas Negeri Medan
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Pengembangan Produk Obi Belt Berbahan Ulos Dalam Mendukung Ekonomi Kreatif Apriani Hutabarat; Emia Perangin Angin; David Christian Silitonga; Putri Kemala Dewi Lubis
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan produk obi belt dari bahan ulos bertujuan membuat inovasi dalam fesyen yang menggabungkan nilai budaya tradisional dengan kebutuhan pasar saat ini. Penelitian ini menggunakan pendekatan kualitatif dengan metode Design Thinking, yaitu lima tahapan yaitu empati, definisi, ide, prototipe, dan pengujian. Data diperoleh melalui wawancara dengan mahasiswa dan observasi langsung di Galeri Ulos Sianipar. Hasil penelitian menghasilkan produk obi belt ulos yang ditujukan untuk usia 17 sampai 35 tahun, termasuk pelajar, mahasiswa, pekerja muda, serta kalangan dewasa seperti pengajar dan ibu-ibu. Produk ini tidak hanya menawarkan keindahan dan fleksibilitas dalam penggunaannya, tetapi juga menjadi cara untuk melestarikan budaya Batak. Strategi pemasaran yang digunakan melalui platform digital dan penentuan harga yang berbeda terbukti efektif dalam menjangkau pasar sasaran. Pengembangan produk ini berhasil menciptakan dampak ganda, yaitu melestarikan budaya dan meningkatkan ekonomi kreatif lokal.
Analysis of the Impact of the Open Unemployment Rate and Household Consumption on Poverty in Sumatra from 2021 to 2025 Tri Febriani Sipayung; Trivena Kezia Silaban; Apriani Hutabarat; Aryani Sairun
International Journal For Advanced Research Vol. 3 No. 1: June 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/t5cw5j10

Abstract

Poverty remains a major development challenge in Indonesia, particularly on the island of Sumatra, which has a diverse economic landscape. This study aims to examine the impact of the Open Unemployment Rate (OUR) and Household Consumption on poverty rates across ten provinces in Sumatra during the period 2021–2025. By applying multiple linear regression to panel data, it was found that both independent variables simultaneously and significantly influence poverty (F = 8.850; p = 0.001). Individually, household consumption exhibits a strong negative effect on poverty at a significance level of 0.000, indicating that an increase in household spending correlates with a decrease in the number of people living in poverty. Meanwhile, the open unemployment rate has a positive effect at a 10% significance level (p = 0.055), meaning that a rise in unemployment tends to drive an increase in poverty. The regression model used explains 27.4% of the variation in poverty, whilst the remainder is influenced by other factors outside the model. These findings underscore the importance of policies that promote job creation and strengthen household purchasing power within poverty alleviation strategies in the Sumatra region.
Co-Authors Aryani Sairun David Christian Silitonga Emia Perangin Angin Putri Kemala Dewi Lubis Tri Febriani Sipayung Trivena Kezia Silaban