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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Priviet Social Sciences Journal
Hommy Dorthy Ellyany Sinaga
STIE Eka Prasetya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Entrepreneurial Characteristics And Business Environment On The Success Of Culinary MSME Businesses (Case Study Of Rujak Sellers) Percut Sei Tuan District Sri Rezeki; Desma Erica Maryati; Hommy Dorthy Ellyany Sinaga; Syahnaya Syahnaya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8301

Abstract

This study aims to analyze the influence of entrepreneurial characteristics and business environment on the success of Micro, Small and Medium Enterprises (MSMEs) in Percut Sei Tuan District, Deli Serdang Regency. This study uses a quantitative approach with multiple linear regression analysis methods. Data was collected through interviews, observations, and questionnaires that were distributed to 82 MSME actors selling rujak in the region. The results of the study show that partially, the characteristics of entrepreneurship and the business environment have a significant influence on business success. Simultaneously, these two variables have a significant effect on the success of MSMEs. Thus, good entrepreneurial characteristics and a supportive business environment can increase the success of MSMEs in Percut Sei Tuan District. This research contributes to the development of MSMEs in the culinary sector, especially in the managerial aspects and business environment policies.
The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Hommy Dorthy Ellyany Sinaga; Desma Erica Maryati Manik; Venny Waty
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
Co-Authors Desma Erica Maryati Desma Erica Maryati Manik Sri Rezeki Syahnaya Syahnaya Venny Waty