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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Priviet Social Sciences Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Hommy Dorthy Ellyany Sinaga
STIE Eka Prasetya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Entrepreneurial Characteristics And Business Environment On The Success Of Culinary MSME Businesses (Case Study Of Rujak Sellers) Percut Sei Tuan District Sri Rezeki; Desma Erica Maryati; Hommy Dorthy Ellyany Sinaga; Syahnaya Syahnaya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8301

Abstract

This study aims to analyze the influence of entrepreneurial characteristics and business environment on the success of Micro, Small and Medium Enterprises (MSMEs) in Percut Sei Tuan District, Deli Serdang Regency. This study uses a quantitative approach with multiple linear regression analysis methods. Data was collected through interviews, observations, and questionnaires that were distributed to 82 MSME actors selling rujak in the region. The results of the study show that partially, the characteristics of entrepreneurship and the business environment have a significant influence on business success. Simultaneously, these two variables have a significant effect on the success of MSMEs. Thus, good entrepreneurial characteristics and a supportive business environment can increase the success of MSMEs in Percut Sei Tuan District. This research contributes to the development of MSMEs in the culinary sector, especially in the managerial aspects and business environment policies.
The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Hommy Dorthy Ellyany Sinaga; Desma Erica Maryati Manik; Venny Waty
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch): Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan) Crystalin Varelie; Hommy Dorthy Ellyany Sinaga; Johnny Chandra
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.319

Abstract

The shift towards the digital age has had a major impact on the fundamentals of the economy, changing the way individuals and businesses interact in trade, and shaking up existing conventional methods. Today, amid the dominance of the digital world, social media platforms have emerged as a highly efficient marketing tool for reaching audiences instantly, extensively, and at an affordable cost. This study is designed to examine in depth the impact of digital marketing strategies and consumer behavior dynamics on brand value formation, focusing on customers of Kopi Petik Mandala by Pass branch in Medan as the research subjects. The survey was conducted at the Kopi Petik location on Jl. Mandala by Pass No.71A, Tegal Sari Mandala I, Medan Denai, Medan City, North Sumatra 20226, from August to September 2025, using a purposive sampling method. The findings of this research explain how both factors, namely digital marketing strategies and consumer behaviour, influence brand strength, as shown in the multiple linear regression analysis. The results, both separately and together, show that digital marketing activities and consumer behavior trends have a positive and significant impact on brand value at Kopi Petik Mandala by Pass branch.
Customer Strategy Transformation Through CRM Innovation And Product Quality: Its Impact On Loyalty At Nou Coffee Shop: Transformasi Strategi Pelanggan Melalui Inovasi CRM dan Kualitas Produk: Dampaknya terhadap Loyalitas di Nou Coffee Shop Roseline roseline; Hommy Dorthy Ellyany Sinaga; Edwin Sugesti Nasution
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.336

Abstract

Nou Coffee is a local coffee shop in Medan adopts a modern, fast, efficient, and digitally integrated concept to deliver high-quality coffee. However, consumer loyalty has recently declined, indicated by fewer repeat visits and reduced digital interactions. The implementation of Customer Relationship Management (CRM) has often been less effective due to its generalized interactions, highlighting the need for more personalized, data-driven communication to strengthen relationships with consumers. In addition, product quality remains a key factor in building loyalty, including aspects such as taste, consistency, hygiene, raw materials, and comfort. Although Nou Coffee already uses high-quality coffee beans and a digital system, some customers perceive the taste and presentation consistency as unstable. This indicates that product quality is still the primary key to maintaining customer satisfaction and loyalty, even more important than technological convenience. The study employed a descriptive quantitative method. The population consisted of all consumers who had made purchases at Nou Coffee, totaling 10,122 customers. Using Slovin’s formula with a 95% confidence level and a 5% margin of error, the sample size was determined to be 385 respondents. The conclusion drawn from this research is that both partially and simultaneously, Customer Relationship Management (CRM) and Product Quality significantly influence consumer loyalty at Nou Coffee Shop.
Co-Authors Crystalin Varelie Desma Erica Maryati Desma Erica Maryati Manik Edwin Sugesti Nasution Johnny Chandra Roseline roseline Sri Rezeki Syahnaya Syahnaya Venny Waty