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All Journal Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Pengabdian Masyarakat Inovasi Outline Journal of Education Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business West Science Business and Management West Science Islamic Studies Journal of Innovative and Creativity PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Menulis: Jurnal Penelitian Nusantara

Edwin Sugesti Nasution

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Author-ID : 3470298

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Yulianti; Edwin Sugesti Nasution
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan Edwin Sugesti Nasution; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi*; Putri Wahyuni; Edwin Sugesti Nasution; Vina Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Inovasi Vol. 1 No. 2 (2022): Agustus
Publisher : Jurnal Pengabdian Masyarakat Inovasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Pematang Johar merupakan destinasi wisata yang memberikan panorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Desa Pematang Johar memiliki potensi untuk dijadikan wisata edukasi yang mandiri, karena memiliki 1750 Ha sawah karena diobjek wisata ini akan memperlihatkan cara tanam padi hingga menjadi produk jadi, serta adanya taman baca untuk pengunjung, tercatat tanggal 22 Desember 2019 hingga saat ini sudah ada kurang lebih 47.000 pengunjung yang datang ke Desa Wisata Sawah Pematang Johar. Kegiatan dalam pengabdian ini berbentuk Penyuluhan Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang customer service (pelayanan pelanggan) dalam peningkatan pelayanan sesuai dengan standar kinerja yang berlaku. Dari obsevasi tersebut, kami tawarkan penyuluhan dengan materi tentang Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi; Putri Wahyuni; Edwin Sugesti Nasution; Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.273

Desa Pematang Johar merupakan destinasi wisata yang memberikanpanorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Kegiatan Pengabdian pada Masyarakat telah dilakukan oleh Dosen-dosenSTIE Eka Prasetya pada 16 Juli 2022 secara langsung. Adapun tema kegiatan adalah Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Kegiatan ini berjalan dengan lancar dan keberhasilan kegiatan ini terlihat dengan banyaknya pertanyaan yang diajukan.

The Influence of Promotion, Brand Image and Facilities on the Decision to Choose Prime One School Katrine; Edwin Sugesti Nasution
Outline Journal of Education Vol. 1 No. 2: August 2022
Publisher : Outline Publisher

This study aims to determine the Effect of Promotion, Brand Image, and Facilities Toward Decision To Choose Prime One School. The population in this study were all parents of students in Prime One School in 2019 totaling 1.699 people. The sampling technique used in this study was the Slovin formula and amounted to 94 respondents. The results of the analysis of the study showed that the Promotion and Brand Image partially have a positive and significant effect on the decision to choose a Prime One School school while Facility have no effect. The results showed that the Promotion, Brand Image and Facilities simultaneously have a significant effect on The decision to choose Prime One School. The results of this study are supported by the value of Adjusted R Square R2 which means that Promotion, Brand Image and Facilities can explain the decision to choose and the remaining is influenced by other variables outside of this study such as service quality, psychological factors.

MSME Strategies in Facing Digital Disruption: A Study on Creative Industry Nampira, Ardi Azhar; Nasution, Edwin Sugesti; Moktar, Brilian; Harja, Ngiw Aman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1998

Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.

Pengaruh Komunikasi Pemasaran, Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Nasution, Edwin Sugesti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 4 (2025): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i4.501

Penelitian ini dilakukan bertujuan supaya mengetahui pengaruh komunikasi pemasaran, kepercayaan dan kualitas pelayanan terhadap loyalitas pelanggan pengguna Shopee pada generasi milenial di Kota Medan. Populasi penelitian adalah pelanggan generasi milenial pengguna Shopee di Kota Medan. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan model analisis regresi linier berganda. Hasil penelitian secara parsial bahwa setiap variabel komunikasi pemasaran, kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna Shopee. Hasil pengujian penelitian memperoleh hasil nilai Adjusted R Square yang dibuktikan sebesar 41,9%. Hasil uji simultan penelitian diperoleh bahwa komunikasi pemasaran, kepercayaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna Shopee pada generasi milenial di Kota Medan.

THE POWER OF MAMA-MAMA: PENDEKATAN GENDER DALAM EDUKASI PENGELOLAAN SAMPAH KELUARGA DI KAWASAN PA-DAT PENDUDUK MEDAN TEMBUNG Nasution, Edwin Sugesti; Lazuardi, Dedy; Wahyuni, Putri
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3658

Abstract: Waste management in Medan Tembung faces complex challenges due to high population density, limited infrastructure, and low community participation. This community service initiative aims to empower mothers as agents of change through a gender-based approach. The methods used include: (1) soscialization of Regional Regulation No 6 of 2015 (2) practical training on waste sorting and household-scale composting, (3) mentoring by environmental cadres, and (4) a community-based reward system. The results show significant improvement in women's participation (85% of participants), with 72% of households consistently practicing waste sorting. The program also improves comprehension and awareness about household waste separation. Key findings reveal that approaches leveraging women's social networks (PKK, savings groups) and local value integration are more effective than mere regulatory socialization. This initiative demonstrates that empowering mothers can be a sustainable strategy for family-based waste management in densely populated areas. Keywords: women's empowerment; household waste management; gender approach; Medan Tembung; circular economy

Pengaruh Harga, dan Brand Image Terhadap Keputusan Pembelian Nasution, Edwin Sugesti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.504

Tujuan penelitian ini untuk mengetahui pengaruh harga, dan brand image terhadap keputusan pembelian tiket Maskapai Lion Air. Populasi dalam penelitian ini adalah seluruh konsumen dari Maskapai Lion Air di Kota Medan Provinsi Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah harga, dan brand image, sedangkan variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa harga berpengaruh positif signifikan terhadap keputusan pembelian tiket Maskapai Lion Air di Kota Medan. Brand image berpengaruh negatif tidak signifikan terhadap keputusan pembelian tiket Maskapai Lion Air di Kota Medan. Secara simultan hasil penelitian menunjukkan bahwa harga, dan brand image berpengaruh positif signifikan terhadap keputusan pembelian tiket Maskapai Lion Air di Kota Medan, hasil nilai Adjusted R Square sebesar 30,2% dibuktikan secara empiris.

Analyzing the Influence of Knowledge Management and Innovation on the Competitive Advantage of Creative MSMEs in Medan Polonia City: A Quantitative Approach Nasution, Edwin Sugesti
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4104

This study aims to analyze the influence of knowledge management and innovation on competitive advantage among micro, small, and medium enterprises (MSMEs) in the creative sector in Medan City. The research focuses on MSME actors located in Medan Polonia District, a prominent hub for creative economic activities with dynamic business growth. A quantitative approach was employed using a survey method and structured questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression with the aid of SPSS version 26. The results reveal that both knowledge management and innovation have a significant and positive influence on competitive advantage, both partially and simultaneously. Among the dimensions of knowledge management, knowledge sharing emerged as the most dominant indicator, while collaborative innovation was the leading factor within the innovation variable. These findings indicate that integrating systematic knowledge processes with a continuous innovation culture enhances MSMEs’ ability to compete, respond to customer needs, and offer uniqueness in their products and services. This study supports the resource-based view (RBV) and dynamic capabilities theory, which suggest that knowledge and innovation are strategic, inimitable resources that drive long-term competitive advantage. The practical implications emphasize the importance of training, digitalization, and collaborative innovation ecosystems to strengthen the competitive capacity of MSMEs in Indonesia’s creative industries. Future studies are recommended to examine the role of digital literacy, leadership, and technological readiness as supporting variables in the sustainable development of competitive advantage among MSMEs.

Co-Authors Abd.Rashid, Muhammad Hafiz Achmad Ridwan Agung, Eka Adnan Dedy Lazuardi Hana Salsabila Harja, Ngiw Aman Hommy Dorthy Ellyany Sinaga Johnny Chandra Kanchanawongpaisan, Sipnarong Katrine Khun, Loo Teck Kurniawan, Rendi Lazuardi, Dedy Loso Judijanto Moktar, Brilian Muammar Rinaldi Nadia Dwi Irmadiani Nampira, Ardi Azhar Nurhasanah, Dila Padila Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni PUTRI WAHYUNI Roseline roseline Sartiyah Sartiyah, Sartiyah Stefanie Vina Vina Vina Yulianti

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