Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Novalda, Dandy Fitra
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Instagram Information Quality on Consumer Purchase Intentions for Delivery Services Murti, Aji Kresno; Muna, Nalal; Novalda, Dandy Fitra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3238

Abstract

This study examines the strategic role of Instagram in influencing consumer purchase intentions for international shipping services in Jakarta. The primary focus is on the quality of information conveyed through Instagram content and its impact on consumer buying interest. With the growing use of social media as a source of information and reference, this research aims to provide practical insights for international shipping service providers to optimize their content strategies. A quantitative approach was used by distributing a closed-ended questionnaire via Google Forms to 452 respondents in the Jakarta area. This method was chosen to ensure efficient distribution and ease of participation. The analysis results show that the quality of information delivered through Instagram including accuracy, relevance, and clarity of content significantly influences consumer purchase intentions. These findings highlight the importance of managing informative, engaging, and trustworthy content in digital marketing strategies, particularly on Instagram.
Co-Authors Murti, Aji Kresno Nalal Muna