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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Ilmiah Manajemen Kesatuan
Murti, Aji Kresno
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Persepsi Konsumen Pada Produk Pisang Goreng Madu Di Coffee Shop: Studi Kasus Yoms Kopi & Gorengan Serpong Murti, Aji Kresno; Kuswibowo , Christian; Erliani , Erliani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 17 No. 1 (2022): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.17.1.1-5

Abstract

This study aims to analyze consumer perceptions of honey fried banana products at Yoms Kopi & Gorengan Serpong. Perception analysis in this study was formed from the dimensions of the five senses, experience and individual knowledge. This research is a descriptive quantitative research using the Statistical Program for Social Science software. This study uses one variable (univariate). The object in this research is consumer perception. Sampling in this study used the Non Probability Sampling technique with the sampling method namely Purposive Sampling. Data analysis in this study included validity tests, reliability tests, and descriptive analysis. Based on the analysis of the data that has been obtained, the dimension of consumer perception that is most felt by customers on honey fried banana products at Yoms Kopi & Gorengan Serpong is the sensory dimension because the overall mean score obtained has the highest value compared to other consumer perception dimensions (4.41) and overall mean score on the dimensions of the five senses which means that all consumers/customers of Yoms Kopi & Gorengan Serpong strongly agree about feeling a different sensation when consuming Yoms honey fried bananas; Liked the Yoms honey fried banana product from the first time I consumed it; and Liked the taste of Yoms honey fried banana
The Effect of Instagram Information Quality on Consumer Purchase Intentions for Delivery Services Murti, Aji Kresno; Muna, Nalal; Novalda, Dandy Fitra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3238

Abstract

This study examines the strategic role of Instagram in influencing consumer purchase intentions for international shipping services in Jakarta. The primary focus is on the quality of information conveyed through Instagram content and its impact on consumer buying interest. With the growing use of social media as a source of information and reference, this research aims to provide practical insights for international shipping service providers to optimize their content strategies. A quantitative approach was used by distributing a closed-ended questionnaire via Google Forms to 452 respondents in the Jakarta area. This method was chosen to ensure efficient distribution and ease of participation. The analysis results show that the quality of information delivered through Instagram including accuracy, relevance, and clarity of content significantly influences consumer purchase intentions. These findings highlight the importance of managing informative, engaging, and trustworthy content in digital marketing strategies, particularly on Instagram.
Co-Authors Erliani , Erliani Kuswibowo , Christian Nalal Muna Novalda, Dandy Fitra