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This Author published in this journals
All Journal Journal of Psychology and Culture Behavior in SDGs
Komm Pechinthorn
Thai Global Business Administration Technological College, Thailand
Education Social Sciences Other

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Effectiveness of Digital Marketing Supporting SDGs in Indonesia: Study of the SMEs and Entrepreneurial Intention Devi Setyowati; Riza Yonisa Kurniawan; Komm Pechinthorn
Journal of Psychology and Culture Behavior in SDGs Vol. 1 No. 2 (2025): July
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jopacbis.1.2.68

Abstract

Objective: This research is a Systematic Literature Review (SLR) that analyzes the effectiveness of digital marketing in supporting SDGs in Indonesia, with a specific focus on the Small Medium Enterprise (SMEs) sector and the fundamental role of the entrepreneurial intentions of SMEs actors. Method: Through a rigorous process of searching, filtering, and evaluating scientific publications from leading databases, this study identifies, synthesizes, and interprets key findings regarding how the adoption and implementation of digital marketing by SMEs contribute to business performance and, in aggregate, to national economic growth. The role of the intent to strive as an important antecedent in the success of the digital adaptation of SMEs will also be explored in depth.  Results:  The results of this SLR are expected to provide a comprehensive overview of the existing research conditions, highlighting success factors and challenges, as well as identifying research gaps for future study agendas.Novelty: The implications of the policy for the government and other stakeholders are recommended to support Indonesian MSMEs in maximizing their digital marketing potential for the development of an inclusive and sustainable economy as a form of implementing the SDGs program.
Determinants of High School Students’ Economic Behavior Nur Fajri Insan Islami; Komm Pechinthorn
Journal of Psychology and Culture Behavior in SDGs Vol. 1 No. 3 (2025): November
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jopacbis.1.3.73

Abstract

Objective: Students’economic behavior reflects how they make decisions in the economic field. Observations show that some 10th-grade students at State Senior High School 1 Menganti, Gresik, Indonesia, stikk exhibit inappropriate economic behavior due to a lack of economic literacy, especially in understanding the concept of opportunity cost. This study aims to analyze the influence of teacher competence on student economic behavior. Method: the study used a quantitative approach and correlational research with 199 tenth-grade students at State Senior High School 1 Menganti as the sample. The data were collected via questionnaires and analyzed using SEM-PLS in SmartPLS. Results: the study indicates that teacher competence has a significant positive effect on economic behavior.  The results of the study indicate the importance of teacher competence in shaping student economic  behavior. Novelty: this research has the potential to be innovative, focusing on developing research that has not been widely discussed in existing literature, which has an impact on a person’s economic behavior.
Co-Authors Devi Setyowati Nur Fajri Insan Islami RIZA YONISA KURNIAWAN