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All Journal Journal of Psychology and Culture Behavior in SDGs Academia Open
Komm Pechinthorn
Thai Global Business Administration Technological College, Thailand
Education Medicine & Pharmacology Public Health Social Sciences Other

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Effectiveness of Digital Marketing Supporting SDGs in Indonesia: Study of the SMEs and Entrepreneurial Intention Devi Setyowati; Riza Yonisa Kurniawan; Komm Pechinthorn
Journal of Psychology and Culture Behavior in SDGs Vol. 1 No. 2 (2025): July
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jopacbis.1.2.68

Abstract

Objective: This research is a Systematic Literature Review (SLR) that analyzes the effectiveness of digital marketing in supporting SDGs in Indonesia, with a specific focus on the Small Medium Enterprise (SMEs) sector and the fundamental role of the entrepreneurial intentions of SMEs actors. Method: Through a rigorous process of searching, filtering, and evaluating scientific publications from leading databases, this study identifies, synthesizes, and interprets key findings regarding how the adoption and implementation of digital marketing by SMEs contribute to business performance and, in aggregate, to national economic growth. The role of the intent to strive as an important antecedent in the success of the digital adaptation of SMEs will also be explored in depth.  Results:  The results of this SLR are expected to provide a comprehensive overview of the existing research conditions, highlighting success factors and challenges, as well as identifying research gaps for future study agendas.Novelty: The implications of the policy for the government and other stakeholders are recommended to support Indonesian MSMEs in maximizing their digital marketing potential for the development of an inclusive and sustainable economy as a form of implementing the SDGs program.
Determinants of High School Students’ Economic Behavior Nur Fajri Insan Islami; Komm Pechinthorn
Journal of Psychology and Culture Behavior in SDGs Vol. 1 No. 3 (2025): November
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jopacbis.1.3.73

Abstract

Objective: Students’economic behavior reflects how they make decisions in the economic field. Observations show that some 10th-grade students at State Senior High School 1 Menganti, Gresik, Indonesia, stikk exhibit inappropriate economic behavior due to a lack of economic literacy, especially in understanding the concept of opportunity cost. This study aims to analyze the influence of teacher competence on student economic behavior. Method: the study used a quantitative approach and correlational research with 199 tenth-grade students at State Senior High School 1 Menganti as the sample. The data were collected via questionnaires and analyzed using SEM-PLS in SmartPLS. Results: the study indicates that teacher competence has a significant positive effect on economic behavior.  The results of the study indicate the importance of teacher competence in shaping student economic  behavior. Novelty: this research has the potential to be innovative, focusing on developing research that has not been widely discussed in existing literature, which has an impact on a person’s economic behavior.
Continuing Difficulties in English Teachers' Preparation for Cambridge Exams Rosarina Poppy Handayani; Endah Yulia Rahayu; Nukmatus Syahria; Nico Irawan; Komm Pechinthorn
Academia Open Vol. 10 No. 1 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.10877

Abstract

Standardized teacher assessments such as the Cambridge Teaching Knowledge Test (TKT) are increasingly used to evaluate pedagogical knowledge, yet their integration into local educational settings remains challenging. Specifically in Indonesia, elementary English as a Foreign Language (EFL) teachers face unique barriers during TKT preparation due to contextual misalignment. Despite existing studies on teacher training and assessment, limited research addresses the lived experiences of teachers navigating TKT preparation in resource-constrained environments. This study aims to explore the perceptions, challenges, and outcomes encountered by eight Indonesian EFL teachers during a six-session TKT preparation program using a narrative inquiry approach. Findings reveal minimal improvement in test readiness, largely influenced by limited preparation time, insufficient training resources, and incongruity between TKT content and local teaching realities. The novelty lies in its focus on narrative insights from in-service primary school teachers, often underrepresented in assessment literature. Implications suggest that for standardized assessments like the TKT to be effective and equitable, localized training support, contextual adaptation, and sustained mentoring are essential. This study contributes to the discourse on EFL teacher development by exposing the practical dissonance between global certification frameworks and local instructional ecosystems. Highlights: Highlights contextual barriers faced by Indonesian EFL teachers during TKT prep. Reveals misalignment between global tests and local teaching practices. Emphasizes need for localized support in standardized teacher training. Keywords: Narrative Study, Cambridge TKT Preparation, Teacher Training Challenges, EFL Test Readiness, Standardized Teacher Assessment
Co-Authors Devi Setyowati Endah Yulia Rahayu Nico Irawan Nukmatus Syahria Nur Fajri Insan Islami RIZA YONISA KURNIAWAN Rosarina Poppy Handayani