Garuda - Garba Rujukan Digital

Esprit De Corps Mediates The Influence Of Participative Leadership And Employee Engagement On Employee Performance: Case Study In A Healthcare Company Fariha Azzahra; Winarsih Winarsih; Wahyu Hermawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7263

This study aims to analyze how the influence of participative leadership and employee engagement on esprit de corps and analyze the influence of participative leadership and employee engagement on employee performance through esprit de corps. the population in this study amounted to 358 respondents. the research sample used the slovin formula with random sampling technique so that a sample of 189 nurses was obtained at rsud dr. r. soedjati soemoediardjo purwodadi grobogan. analysis techniques using structural equation modeling (sem) amos 22. the results showed that participative leadership and employee engagement had a significant positive effect on esprit de corps, participative leadership had a significant positive effect on employee erformance and esprit de corps mediated participative leadership on employee performance and employee engagement on employee performance. further research can add research variables to better understand the factors that improve nurse performance in hospitals.

Analysis Of Factors That Drive Purchase Intention On The Local Brand Careso Winarsih Winarsih; Fariha Azzahra; Dasa Amelia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9104

The positive growth of the local perfume industry is driven by increasing public interest in unique, high-quality, affordable fragrances that reflect local wisdom. Statista Market Insights projects that Indonesia's perfume market revenue will reach US$440.9 million, or approximately Rp 6.9 trillion, by 2024, with 70% contribution from non-luxury perfumes. The current investigation is conducted to investigate the effect of Social media advertising, personal branding owner and influencer collaboration marketing on purchase intention of local brand Careso. A quantitative method framework was applied in this study. The sampling method implemented was purposive sampling, involving 96 respondents who actively accessed social media, particularly TikTok and Instagram. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing multiple linear regression analysis, t-test procedures and coefficient determination analysis. The findings indicated Social media advertising, personal branding owner and influencer collaboration marketing had a significant influence on purchase intention. But the coefficient of determination analysis shows the result r-square value of 0.238 its means that all independent variable has an influence on puchase intention anly 23,8% while the remaining 76,2% is influenced by other factors not observed in this research.

DILEMA GEN Z DI DUNIA KERJA : BURNOUT ATAU QUIET QUITTING? Indah Rahayu; Fariha Azzahra; Dita Prameswari; Dinda Putri Ramadhani; Adela Eka Ayu Trisiana
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.96-114

The phenomenon of quiet quitting is increasingly prevalent among Generation Z, which is a condition when employees only carry out minimum tasks without emotional involvement in work. One of the factors that influences this behavior is burnout. This study aims to analyze the effect of burnout on quiet quitting with work engagement as a moderating variable in Generation Z employees. This study uses a quantitative approach through a survey of 90 Generation Z respondents in Grobogan Regency with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0. The results of the study showed that burnout had a positive and significant effect on quiet quitting, and a negative and significant effect on work engagement. Meanwhile, work engagement had a significant negative effect on quiet quitting, and significantly mediated the relationship between burnout and quiet quitting. The uniqueness of this study lies in the discovery of emotional exhaustion as the most dominant indicator of burnout and emotional disengagementas the highest indicator of quiet quitting. In addition, dedication as the main dimension of work engagement has been shown to be able to weaken the effect of burnout on quiet quitting. These findings provide a practical contribution for organizations to suppress quiet quitting behavior by strengthening employee work engagement.

ENHANCING MARKETING PERFORMANCE: MODERATION ROLE OF AI MARKETING STUDY AT PT. WORLD INNOVATIVE TELECOMUNICATIONS-OPPO BIG SEMARANG Winarsih Winarsih; Fariha Azzahra; Andreas Onky A; Dela Tri Mulyani; Ira Serliyana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y1f1g827

Effective marketing strategies to optimize product sales are increasingly essential in facing of intensifying competition, particularly by focusing on marketing performance. The purpose of this study is to analyze the effects of product innovation strategy, digital marketing campaign, and customer engagement on marketing performance, as well as the moderating role of AI marketing in strengthening these relationships. This study adopts a quantitative research approach. Data were collected through a questionnaire, and the sampling technique employed was a census sampling method involving 225 respondents. Data analysis was conducted using the SEM-PLS method with SmartPLS 4.0 software. The findings reveal that product innovation and digital marketing campaigns do not have a significant effect on marketing performance, whereas customer engagement has a significant positive effect on marketing performance. Furthermore, the moderating role of AI marketing was found to be insignificant in enhancing the relationships between product innovation, digital marketing campaigns, and customer engagement on marketing performance.

Perceived Organizational Support and Work Engagement Between The Health Service Sector Fariha azzahra; Indah rahayu; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 1 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i1.11

Background: First line managers have an important role in the management system of health care organizations because they provide support and bridges for senior management and their employees. Work engagement forms the basis of the facility's function that creates organizational goals and approaches to patient care, but also meets the expectations and needs of subordinate staff. Purpose: The aim of the study was to examine the relationship between perceived organizational support and work engagement of first-line managers in the health care sector Methods: Collecting data using a questionnaire from a private hospital in Purwodadi. The research method uses SPSS to analyze the direct effect. Conclusion: The results show a positive and significant relationship between perceived organizational support and work engagement, so that it can increase the interest of firstline managers in hospitals to strengthen work engagement with higher job performance and job satisfaction. Suggestion: This study examines work engagement as the dependent variable, although work engagement is often used as a determining variable. In future research, it is possible to examine the potential effect of Perceived Organizational Support and work engagement with other variables such as job satisfaction and performance.

The Concept Development of Human Resource Management Based Gamification for Millennial Workforce Indah rahayu; Fariha azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 1 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i1.13

Background: Research on generational values in the three workforces shows a shift in dominant work values in the millennial workforce. An organization that will optimize the role of the millennial workforce needs to understand the characteristics of the nature of their work. In addition, organizations need to develop policy designs that are in accordance with the millennial employee workstyle, one of which is by using the concept of gamification. Purpose: The purpose of this study is to develop a concept related to HRM practices and policies with a gamification approach. Methods: The research method used is a literature survey to define concepts and develop measurements. Conclusion: The results of the study found that HRM-based Gamification can be defined as the implementation of HR practices by making these practices seem more fun, relaxed and informal. Suggestion: Further research will be conducted to validate the concept definition and measurement of HRM based gamification with quantitative methods. In addition, future research will also be conducted to examine the impact of gamification-based HRM on job satisfaction and engagement of the millennial workforce.

Demand for Labor in Industry Fariha azzahra; Recita Permata Sari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 2 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i2.19

Background : The problem of labor is a very complex and big problem. Good working conditions, high output quality, decent wages and the quality of human resources are issues that always arise in discussions about the workforce in addition to issues of industrial relations between workers and the business world. It can be said that employment in Indonesia is still facing some structural and sectoral imbalances.Purpose: Determine targets that need to be pursued such as increasing the efficiency of the workforce. The demand for labor is affected by the marginal value of the product (Value of Marginal Product, VMP).Methods: The research method used is a literature survey and quantitative methods to define concepts and develop measurements.Conclusion: It can be said that the workforce in Indonesia is still facing a number of imbalances, both structural and sectoral. Even though there has been a shift, the majority of Indonesia's workforce is still working in the agricultural sector.suggestions : To realize the utilization of manpower, namely by various policies to expand productive employment. The main objective of the policy is to create conditions and atmosphere which not only provide the widest possible space for initiatives for economic actors but also at the same time encourage and assist the development of small businesses, businesses in the informal sector and traditional businesses. Theoretically, labor demand and wages must be considered so that the policies implemented are close to the desired goals

Managing Value Co-Creation in Digitalization: The Role of Consumer’s Ethical Perception and Islamic Relationship Quality Dita Prameswari; Fariha azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i1.21

Background: The world is currently controlled by a digital technology system which can influence people's lifestyles as consumers. Thus, business people in particular need to create a value that is useful for the progress of their business so that this research refers to increase value co-creation. Purpose: This research aims to increase a collaborative value (value co-creation) between companies and their customers so that they are able to create something new and useful for both parties by using the variable consumer's ethical perception, relationship quality in the Islamic concept. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: The results of the study have found a construct in an effort to increase value co-creation, namely the new concept of relationship quality in Islamic concept and consumer’s ethical perception. Conclusion: Islamic relationship quality is believed to make it easier for a company to maintain the quality of communication in the long term and to be able to make creative ideas as a form of collaborative innovation between companies and consumers. Therefore, in the long term it is hoped that it will increase the value of co-creation. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.

Peran Glass Ceiling dan Work Engagement Dalam Profesi Dosen di Era Digital (Studi Kasus Dosen Wanita di Perguruan Tinggi Kabupaten Grobogan) Fariha azzahra; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i1.24

Background: The glass ceiling phenomenon has become a crucial concern for female employees, especially for companies where a glass ceiling has appeared, causing lower opportunities for female employees to go to the top level, even though from a competency and skills perspective, women are not much different from men. Many previous studies have been carried out in profit companies, so this study aims to analyze the role of the glass ceiling that appears among female employees in non-profit institutions, namely universities in Grobogan Regency. The formulation of the problem is what is the role of the glass ceiling in supporting the career advancement of female lecturers at Grobogan district tertiary institutions. Purpose: In solving the problem formulation can be done with the specific objectives of this research are 1) to analyze the influence of family factors on the role of the glass ceiling, 2) To analyze individual influence factors on the role of the glass ceiling, 3) To analyze the organizational influence factors on the role of the glass ceiling, 4) To analyze the cultural influence factors on the role of the glass ceiling, 5) To analyze the effect of the role of the glass ceiling on work engagement. Methods: The population in this study were all female lecturers at Grobogan District Higher Education with a sample of 54 lecturers women to be used as research samples. Data collection tool with a questionnaire which was analyzed using SEM with program SmartPLS. Conclusion: The results showed that the family factor influence on the role of the glass ceiling, Individual factors have a positive effect significant effect on the role of the glass ceiling, Organizational factor has no effect on the role of the glass ceiling, Cultural factor a significant positive effect on the role of the glass ceiling and Glass ceiling has a significant positive effect on work engagement.Suggestion: Job promotion is also based on a review based on the qualifications, skills, competencies and work experience of employees by the selection team at the company. As for further research, it is recommended to conduct further research in sectors other than education, add several variables related to women's career advancement and conduct qualitative data collection related to the issue of the glass ceiling phenomenon.

Pengaruh E-Service Quality, Customer Trust Dan Online Customer ReviewTerhadap Customer Loyalty Pengguna Aplikasi Shopee (Studi Kasus PadaMahasiswa Program Sarjana Universitas An Nuur Angkatan 2019/2020) Dwi Ayu Istiqomah; Fariha azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 2 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i2.27

Background : In the digital era, An Nuur students prefer to do practical and instant activities, one of which is shopping online via the Shopee application. Efforts to increase customer loyalty can be done through the e-service quality provided. Apart from that, Shopee also needs to convince consumers through customer trust when making a purchase that their expectations of obtaining a product or service are met. Consumers can take advantage of online customer reviews to help determine what products to buy. Purpose: This research aims to determine the influence of e-service quality, customer trust and online customer reviews on customer loyalty of application users among An Nuur University Undergraduate Program students Class of 2019/2020 Methods: The research carried out uses a type of quantitative research which aims to test predetermined hypotheses. Meanwhile, the sampling method used census techniques for 99 respondents. Then the data obtained was analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, e-service quality and customer trust play a role in increasing customer loyalty. Suggestion: There are still many limitations in this research and need to be further developed for future research agendas. The scope of this research is only within the scope of An Nuur University so its scope is not broad enough because it only focuses on one place, so you can add a population and sample with a wider coverage, such as the community in the Grobogan district. Apart from that, further research can add related variables to increase customer loyalty.

Title

Found 13 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 13 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 13 Documents
Search