Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Faiz Bahalwan
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management

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Pengaruh Pendidikan Kewirausahaan Terhadap Niat Berwirausaha Dan Dampaknya Terhadap Kemiskinan Multidimensi Faiz Bahalwan; Novita Sari; Imroatus Sakinah; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7474

Abstract

This study is to determine the influence between Integrated Entrepreneurship Education (IEE) and Multidimensional Poverty Alleviation (MPA), Integrated Entrepreneurship Education (IEE) and Entrepreneurial Intention (EI), Entrepreneurial Intention (EI) and Multidimensional Poverty Alleviation (MPA), Integrated Entrepreneurship Education (IEE), Multidimensional Poverty Alleviation (MPA) and Entrepreneurial Intention (EI)
Pengaruh Personality Traits, Congruity, Dan Online Customer Review Terhadap Customer Retention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Generasi Z Di Coffee Shop Surabaya Faiz Bahalwan; Sri Setyo Iriani; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/gaapdr35

Abstract

This study aims to analyze the influence of personality traits, congruity, and online customer reviews on customer retention, both directly and indirectly, with customer satisfaction as a mediating variable. This research design uses a quantitative approach with an explanatory research type. The study was conducted in Surabaya City with 220 Generation Z coffee shop consumers as subjects. The data analysis technique used Structural Equation Modeling (SEM). The results show that personality traits, congruity, and online customer reviews influence customer retention, both directly and indirectly, with customer satisfaction as a mediating variable. Suggestions for coffee shop managers are to actively manage and provide feedback regarding consumer assessments through platforms such as Google Review, Instagram, and TikTok.
Co-Authors Imroatus Sakinah Novita Sari Siti Sri Wulandari Sri Setyo Iriani Yessy Artanti