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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Semesta Ilmu Manajemen dan Ekonomi
Nurhasanah Pasaribu
Universitas Putera Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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HR Management Strategies In Improving Organizational Performance In The Era Of Digital Disruption: An Analysis Of The Role Of Transformational Leadership And Employee Engagement Nurhasanah Pasaribu; Paul Sopacua; Suhardy; Nurul Hudaini; Dorthy Ellayany Sinaga; Rasyid Tarmizi; Rizal Ula Ananta Fauzi; Diah Fatma Sjoraida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7644

Abstract

The era of digital disruption has brought significant changes in the business landscape and demanded organizations to adapt more dynamic and innovative human resource (HR) management strategies. This study aims to analyze HR management strategies in improving organizational performance by emphasizing transformational leadership roles and employee engagement. The research method used is a quantitative approach by collecting data through surveys of employees from various industrial sectors that are undergoing digital transformation. The results of the analysis show that transformational leadership has a significant influence on increasing employee engagement, which ultimately positively impacts the overall performance of the organization. This study confirms the importance of integration between adaptive HR management strategies, visionary leadership, and high employee engagement in the face of digital challenges. These findings provide practical implications for organizational leaders to develop a responsive, collaborative, and innovation-based work culture to achieve sustainable competitive advantage.
Transformation of Human Resource Performance in the Era of AI and Technological Singularity: Innovative Strategies for Modern Management Febri Pramudya Wardani; Eogenie Lakilaki; Nurhasanah Pasaribu; I Kadek Andika Putra Bahari; Elli Sulistyaningsih
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.330

Abstract

This research aims to examine various innovative strategies that can be implemented by organizations in utilizing artificial intelligence (AI) to improve the performance of human resources (HR) while identifying the challenges and opportunities that arise in the transformation process. The method used is a literature study with a qualitative approach. Data sources were taken from various international databases such as Scopus, Web of Science, IEEE Xplore, EBSCO Business Source Complete, Emerald Insight, and Science Direct, with a time coverage between 2019 and 2025. The results show that the success of AI-based HR transformation is highly dependent on the synergy between people and technology, an ethical system design that focuses on employee needs, and the implementation of a strategy that is structured, sustainable, and able to respond to challenges from both the technical and cultural sides of the organization. Thus, it can be concluded that the integration of AI in HR management does not simply rely on technology alone but also demands fundamental changes that are strategic, ethical, and human-centered. Several key strategies such as augmented intelligence, ethical governance, continuous intelligence systems, and employee needs-based design are potential pathways to drive overall HR performance improvement.
Co-Authors Diah Fatma Sjoraida Dorthy Ellayany Sinaga Elli Sulistyaningsih Eogenie Lakilaki Febri Pramudya Wardani I Kadek Andika Putra Bahari Nurul Hudaini Paul Sopacua Rasyid Tarmizi Rizal Ula Ananta Fauzi Suhardy