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Analysis of Sustainable Tourism Development in the Ijen UNESCO Global Geopark Area Leily Suci Rahmatin; Ertien Rining Nawangsari
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.124262

Abstract

The development of sustainable tourism requires an integrated approach involving collaboration between the government, private sector, local communities, and other stakeholders. This study analyzes the implementation of sustainable tourism principles in the Ijen UNESCO Global Geopark, a conservation area that carries geological, biological, and cultural heritage. Despite being designated as a National Geopark, Ijen still faces structural and policy implementation gaps that hinder its potential to contribute effectively to local welfare and the Sustainable Development Goals (SDGs). The research utilizes a qualitative descriptive approach with data collected through field observations, in-depth interviews with stakeholders in Bondowoso and Banyuwangi, and analysis of relevant documents and policy regulations. Findings reveal that while Ijen Geopark holds significant natural and cultural potential, the management is still largely top-down, lacking local empowerment and participatory planning. The inconsistency in implementing the Regulation of the Minister of Tourism and Creative Economy No. 9 of 2021 on Sustainable Tourism Destinations, and Presidential Regulation No. 9 of 2019 on Geopark Development, highlights a need for contextual planning and stronger alignment with sustainable development frameworks. Additionally, mass tourism trends, limited community involvement, and inadequate entrepreneurship development continue to pose challenges. This study emphasizes the importance of inclusive governance, education, and capacity building to ensure that conservation and development are balanced. Strengthening local participation and aligning tourism policies with SDGs can transform Ijen Geopark into a model of sustainable tourism that empowers communities, preserves heritage, and promotes equitable economic growth.
Advokasi Masyarakat Agraria di Kampung Adat Segunung Berdasarkan Penelitian Adaptasi Digitalisasi Wisata Pedesaan Praja Firdaus Nuryananda; Leily Suci Rahmatin; Herlina Suksmawati; Thufailah Nafiisah Bilqis
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6713

Abstract

Kampung Adat Segunung is a rural tourism destination located in Jombang that has attempted to implement tourism digitalization through various initiatives. However, these efforts have yet to meet the expectations of local tourism officers. In response, our team, which is also responsible for community service activities, undertook three strategic steps to enhance the capacity of these managers: (1) providing digital literacy training, particularly in tourism marketing; (2) designing and producing roll-up banners in collaboration with Segunung Traditional Village and a local community support organization, Yayasan Akta Bumi; and (3) developing and simulating a tourism package rooted in local wisdom and organically emerging attractions within the village. These initiatives were carried out using the Participatory Rural Appraisal (PRA) approach while integrating the principles of Integrated Marketing Communication (IMC). Through these three measures, the team aims to strengthen the capacity of tourism managers in Segunung Traditional Village, ensuring that their digitalization efforts yield more effective and sustainable outcomes than previous attempts.