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All Journal Cermin Dunia Kedokteran Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Poppy Putri Pratiwi
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Health Professions Public Health

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Studi Kualitatif Manajemen Strategi IGD RS A dalam Menghadapi COVID-19 sebagai Input untuk Tata Laksana Ancaman Wabah Penyakit Infeksi Willy Johan; Ida Ayu Nitri Saraswati; Karunia Meilani Nurfatika; Dian Angger Suaner; Poppy Putri Pratiwi; Muhammad Arief Kusuma; Alphonsus Arya Arbikara; Mira Veranita
Cermin Dunia Kedokteran Vol 51 No 8 (2024): Penyakit Dalam
Publisher : PT Kalbe Farma Tbk.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55175/cdk.v51i8.1193

Abstract

Background: Reflecting on the COVID pandemic, many emergency departments (ED) experienced difficulties in responding to health crises caused by emerging infectious diseases. This qualitative research explores the strategic management of one of the hospital EDs assigned as a COVID referral hospital. Methods: In-depth interviews with 10 key informants, observation, and document analysis. Peer discussions with experts were also carried out to ensure the validity of the existing data. Results: The research results show that RS A prepared surge capacity (space, staff, supply, and system) before the crisis, and the disaster management system has been prepared and continuously updated. Conclusion: In addition to being designed to optimize medical services for emergency patients, emergency departments must also be prepared to deal with disasters. The spare capacity that has been prepared by the Hospital A Emergency Unit in the face of disasters can be fully utilized in the COVID-19 pandemic.
Strategi Pemasaran Klinik Telaga Indah Farma Batam dalam Meningkatkan Jumlah Kunjungan Pasien Poppy Putri Pratiwi; Erliany Syaodih; Nining Handayani
Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Vol. 5 No. 1 (2025): Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jikki.v5i1.6780

Abstract

Health is the most important thing in life. Clinics play a role in increasing awareness of the importance of health and disease prevention measures. The type and quality of clinical services determines the superiority of the service which has an impact on the number of patient visits, however there has been a decline in the number of patient visits in the last few months. This condition is caused by several factors including internal factors and external factors, so an appropriate marketing strategy is needed to increase the number of patient visits. This research method is descriptive qualitative using SWOT analysis. Based on the results of this research, it shows that the clinic's marketing strategy is in quadrant III, namely by taking advantage of existing opportunities and developing internally. Marketing strategies include product strategy using system of products strategies, price strategy using economic strategies, place strategy with affordable access, promotion strategy using viral marketing strategies, physical evidence strategy using smart hospitals, people strategy by providing training, and process strategies using process focus strategy.
Studi Kualitatif Manajemen Strategi IGD RS A dalam Menghadapi COVID-19 sebagai Input untuk Tata Laksana Ancaman Wabah Penyakit Infeksi Johan, Willy; Ida Ayu Nitri Saraswati; Karunia Meilani Nurfatika; Dian Angger Suaner; Poppy Putri Pratiwi; Muhammad Arief Kusuma; Alphonsus Arya Arbikara; Veranita, Mira
Cermin Dunia Kedokteran Vol 51 No 8 (2024): Penyakit Dalam
Publisher : PT Kalbe Farma Tbk.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55175/cdk.v51i8.1193

Abstract

Background: Reflecting on the COVID pandemic, many emergency departments (ED) experienced difficulties in responding to health crises caused by emerging infectious diseases. This qualitative research explores the strategic management of one of the hospital EDs assigned as a COVID referral hospital. Methods: In-depth interviews with 10 key informants, observation, and document analysis. Peer discussions with experts were also carried out to ensure the validity of the existing data. Results: The research results show that RS A prepared surge capacity (space, staff, supply, and system) before the crisis, and the disaster management system has been prepared and continuously updated. Conclusion: In addition to being designed to optimize medical services for emergency patients, emergency departments must also be prepared to deal with disasters. The spare capacity that has been prepared by the Hospital A Emergency Unit in the face of disasters can be fully utilized in the COVID-19 pandemic.
Co-Authors Alphonsus Arya Arbikara Dian Angger Suaner Erliany Syaodih Ida Ayu Nitri Saraswati Johan, Willy Karunia Meilani Nurfatika Mira Veranita Muhammad Arief Kusuma Nining Handayani Veranita, Mira Willy Johan