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All Journal Journal of Applied Engineering and Technological Science (JAETS)
Adinda Silvana Dewi
Universitas Pembangunan Panca Budi
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions Randi Rian Putra; Ika Devi Perwitasari; Dewi Mahrani Rangkuty; Virdyra Tasril; Sri Handayani; Adinda Silvana Dewi
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 2 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i2.6314

Abstract

This study investigates the impact of Virtual Reality (VR) and the Metaverse on travel decisions, specifically focusing on lesser-known tourist destinations. The purpose is to understand how immersive digital experiences can influence potential visitors' perceptions and travel intentions. A mixed-methods approach, combining qualitative interviews with tourism stakeholders and quantitative surveys with 500 participants, was used to collect data. The results show that VR and Metaverse experiences significantly enhance user engagement, emotional attachment, and the likelihood of visiting the destination in person. The study's findings offer practical insights for tourism marketing strategies, suggesting that VR and Metaverse platforms can complement traditional marketing approaches. Theoretical implications include contributing to the understanding of digital transformation in tourism, particularly in how immersive technologies shape travel behavior. This research contributes to both theory and practice by highlighting the potential for VR and Metaverse technologies to increase the appeal of lesser-known destinations like Lake Toba.
Co-Authors Dewi Mahrani Rangkuty Ika Devi Perwitasari Randi Rian Putra Sri Handayani Virdyra Tasril