M. Kurma Nur Faifatur R
STAI Ahmad Sibawayhie Situbondo

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Optimizing Public Relations Management to Strengthen the Role of Alumni and Community Leaders Samsul Arifin; M. Kurma Nur Faifatur R; Sumarsi Sumarsi; Hartinah Hartinah; Khatipah Khatipah
Jurnal Manajemen Pendidikan Islam Darussalam Vol. 8 No. 1 (2026): April 2026
Publisher : Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jmpid.v8i1.4433

Abstract

Public relations management strategies in building and strengthening synergistic relationships between MTs Nurul Wafa Besuki Situbondo and alumni and community leaders. This is a qualitative study using a case study approach. Data was obtained through direct observation, in-depth interviews with the head of the madrasah, public relations officers, alumni, and community leaders, and supported by documentation of public relations activities. Data analysis was carried out in three stages, namely data reduction, data presentation, and conclusion drawing in accordance with the Miles and Huberman model. The results of the study show that the public relations strategy at MTs Nurul Wafa emphasizes two-way communication based on Islamic values, such as ukhuwah islamiyah (Islamic brotherhood), openness, and honesty. Through social events, digital publications, and socio-religious activities, public relations has succeeded in increasing public trust and strengthening the madrasah's positive image. Alumni act as communication agents and sources of moral and material support, while community leaders become strategic partners in expanding the institution's influence and legitimacy. The integration of Islamic boarding school values with communication professionalism makes MTs Nurul Wafa's public relations strategy effective in building the institution's reputation as an Islamic institution that is adaptive to the times.
Optimizing Public Relations Management to Strengthen the Role of Alumni and Community Leaders Samsul Arifin; M. Kurma Nur Faifatur R; Sumarsi Sumarsi; Hartinah Hartinah; Khatipah Khatipah
Jurnal Manajemen Pendidikan Islam Darussalam Vol. 8 No. 1 (2026): April 2026
Publisher : Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jmpid.v8i1.4433

Abstract

Public relations management strategies in building and strengthening synergistic relationships between MTs Nurul Wafa Besuki Situbondo and alumni and community leaders. This is a qualitative study using a case study approach. Data was obtained through direct observation, in-depth interviews with the head of the madrasah, public relations officers, alumni, and community leaders, and supported by documentation of public relations activities. Data analysis was carried out in three stages, namely data reduction, data presentation, and conclusion drawing in accordance with the Miles and Huberman model. The results of the study show that the public relations strategy at MTs Nurul Wafa emphasizes two-way communication based on Islamic values, such as ukhuwah islamiyah (Islamic brotherhood), openness, and honesty. Through social events, digital publications, and socio-religious activities, public relations has succeeded in increasing public trust and strengthening the madrasah's positive image. Alumni act as communication agents and sources of moral and material support, while community leaders become strategic partners in expanding the institution's influence and legitimacy. The integration of Islamic boarding school values with communication professionalism makes MTs Nurul Wafa's public relations strategy effective in building the institution's reputation as an Islamic institution that is adaptive to the times.
Integrating Continuous Professional Development into Human Resource Management Systems in Public Education: A Case Study of SMA Negeri 1 Besuki Situbondo Samsul Arifin; Erfan Efendi; Zainor Rahman; Muhammad Abdussyakir Z; M. Kurma Nur Faifatur R
Journal of Quality Assurance in Islamic Education (JQAIE) Vol. 5 No. 2 (2025): Journal of Quality Assurance in Islamic Education (JQAIE)
Publisher : Institut Agama Islam Negeri Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/jqaie.v5i2.2298

Abstract

This study explores the integration of Continuous Professional Development (CPD) into the Human Resource Management (HRM) system in the context of public education at SMA Negeri 1 Besuki Situbondo. The main issue addressed in this study is the separation of teacher development programs from the school performance management system. The purpose of this study is to identify effective strategies for integrating CPD into HRM practices to improve teacher professionalism and strengthen institutional accountability. A qualitative case study approach was used in this study. Data were obtained through in-depth interviews, observations, and document analysis involving teachers, principals, and HR staff. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña through the stages of data condensation, data display, and conclusion drawing/verification. The results showed that integrating CPD into HRM shifted the school management paradigm from administrative compliance to competency-based development. The principal’s transformational leadership was a key factor in integrating training, performance evaluation, and career development within a cohesive framework. As a result, teachers experienced improvements in pedagogical competence, digital literacy, and learning innovation. The CPD–HRM integration model at SMA Negeri 1 Besuki Situbondo can be replicated to strengthen the human resource system in public education and build institutional performance.