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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Nenden Hendayani
Universitas Sali Alaitam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE Nenden Hendayani; Euis Eka Pramiarsih; Yusnaini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2982

Abstract

Blockchain has become one of the technological innovations that has had an impact on the world of marketing, particularly in terms of transparency and building trust in the digital age. This technology enables the recording of data or transactions that cannot be altered, thereby creating a more open and accountable system. In the context of marketing, blockchain helps brands to be more honest, while also giving consumers control over their personal data.
INTEGRASI ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DALAM PENGUKURAN KINERJA KEBERLANJUTAN PERUSAHAAN Rosa Fitriana; Nenden Hendayani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 4 No. 1 (2026): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study examines the integration of Environmental, Social, and Governance (ESG) in measuring corporate sustainability performance through a systematic literature review approach with two main discussions, namely the theoretical concept of ESG integration and the challenges and benefits of its implementation in the context of Indonesian companies. The results of the study found that ESG revolutionises performance evaluation from purely financial metrics to a holistic approach that mitigates climate, social, and governance risks while creating long-term value through operational efficiency, green financing, and global competitiveness. Although challenges such as Scope 3 data limitations, high compliance costs, and greenwashing risk are dominant in SMEs and state-owned enterprises, the benefits of reduced cost of capital, ROI from carbon markets, and polycrisis resilience outweigh the obstacles, with recommendations for a national digital platform and human resource training to accelerate the transition towards the Indonesia Emas 2045 vision
Co-Authors Euis Eka Pramiarsih Rosa Fitriana Yusnaini