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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Yusnaini
Universitas Sali Alaitam
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BLOCKCHAIN AND MARKETING: TRANSPARENCY AND TRUST IN THE DIGITAL AGE Nenden Hendayani; Euis Eka Pramiarsih; Yusnaini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2982

Abstract

Blockchain has become one of the technological innovations that has had an impact on the world of marketing, particularly in terms of transparency and building trust in the digital age. This technology enables the recording of data or transactions that cannot be altered, thereby creating a more open and accountable system. In the context of marketing, blockchain helps brands to be more honest, while also giving consumers control over their personal data.
Co-Authors Euis Eka Pramiarsih Nenden Hendayani