Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Intelek Insan Cendikia
Naufal Bachri
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Rumah Makan Jaso Bundo di Batuphat Timur Kota Lhokseumawe Khaira Zikrani Malrizwa; Rahmaniar Rahmaniar; Naufal Bachri; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, product quality, and service quality on purchasing decisions at Rumah Makan Jaso Bundo in Batuphat Timur, Lhokseumawe City. This study uses a quantitative method with purposive sampling technique and multiple linear regression analysis. The results show that price, product quality, and service quality have a positive and significant influence on purchasing decisions. The more suitable the price is with the value perceived by consumers, the higher the product quality, and the better the service quality, the higher the likelihood of consumers making a purchase. This study contributes to the development of marketing strategies and improving consumer purchasing decisions at Rumah Makan Jaso Bundo.
Co-Authors Khaira Zikrani Malrizwa Rahmaniar Rahmaniar T. Edyansyah, T. Edyansyah