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All Journal Proceeding Mulawarman International Conference on Tropical Public Health
Ahmad Yusron
Public Health, Faculty of Public Health, Universitas Mulawarman, Samarinda, Indonesia
Public Health

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The Influence of Marketing Mix (7P) on Patient Satisfaction in Hospitals: A Literature Review Ahmad Yusron; Nur Rohmah; Riyan Ningsih
Mulawarman International Conference on Tropical Public Health Vol. 1 No. 1 (2025): The 3rd MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/mictoph.v1i1.2828

Abstract

Healthcare services in hospitals are rapidly developing. To cope with these changes, hospitals are required to implement optimal strategies to compete and adapt. Hospital marketing is becoming increasingly competitive worldwide. Marketing mix strategy is considered one of the core concepts of marketing theory. This literature review aims to analyze the effect of the marketing mix on patient satisfaction in various hospitals. The research method used in this study is a Systematic Literature Review (SLR). Search from google scholar, PubMed, google.com, Portal Garuda, with search keywords "marketing mix", "patient satisfaction" and “hospital". Published articles from 2019 to 2024. Reference From the 70 articles obtained, then the articles used were 8 articles that met the inclusion criteria. Overall, the results of this literature review indicate that the implementation of a comprehensive marketing mix strategy plays an important role in improving "patient satisfaction" and indicates that "patient satisfaction" can be optimized through integrated management of "marketing mix" components. All articles studied show the results of the influence of the marketing mix (product, price, place, promotion, people, process, physical evidence) on patient satisfaction  in hospitals.
Co-Authors Nur Rohmah Riyan Ningsih