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All Journal Proceeding Mulawarman International Conference on Tropical Public Health
Nur Rohmah
Public Health, Faculty of Public Health, Universitas Mulawarman, Samarinda, Indonesia
Public Health

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The Influence of Marketing Mix (7P) on Patient Satisfaction in Hospitals: A Literature Review Ahmad Yusron; Nur Rohmah; Riyan Ningsih
Mulawarman International Conference on Tropical Public Health Vol. 1 No. 1 (2025): The 3rd MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/mictoph.v1i1.2828

Abstract

Healthcare services in hospitals are rapidly developing. To cope with these changes, hospitals are required to implement optimal strategies to compete and adapt. Hospital marketing is becoming increasingly competitive worldwide. Marketing mix strategy is considered one of the core concepts of marketing theory. This literature review aims to analyze the effect of the marketing mix on patient satisfaction in various hospitals. The research method used in this study is a Systematic Literature Review (SLR). Search from google scholar, PubMed, google.com, Portal Garuda, with search keywords "marketing mix", "patient satisfaction" and “hospital". Published articles from 2019 to 2024. Reference From the 70 articles obtained, then the articles used were 8 articles that met the inclusion criteria. Overall, the results of this literature review indicate that the implementation of a comprehensive marketing mix strategy plays an important role in improving "patient satisfaction" and indicates that "patient satisfaction" can be optimized through integrated management of "marketing mix" components. All articles studied show the results of the influence of the marketing mix (product, price, place, promotion, people, process, physical evidence) on patient satisfaction  in hospitals.
Implications of Research on the Readiness of Occupational Health Post Establishment for Online Ojek Drivers Nur Rohmah; Rina Tri Agustini; Dina Lusiana Setyowati
Mulawarman International Conference on Tropical Public Health Vol. 1 No. 1 (2025): The 3rd MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background : The advent of online taxi bike drivers has revolutionized the lives of Indonesians by providing a convenient and effective means of transportation. Despite the issue, it was shown that in 2017, 79% (58,715 incidents) of online taxi bike drivers were engaged in traffic accidents. One of the reasons for the large number of accidents is the health of the drivers. Objective : The purpose of this study is to identify the needs of informal health services for online motorcycle taxi drivers. Research Methods/ Implementation Methods : the Community Meeting (In Indonesia: Musyawarah Masyarakat Desa/MMD). This meeting was attended by 16 people, consisting of 3 researchers, 3 people from the Samarinda City Health Office, 1 representative from Juanda Health Center, 2 people from Samarinda City Health Center, 1 person from Remaja Health Center, 1 person from Wonorejo Health Center, and 5 people from the regional office. Results : Based on the Community Meeting results, it is known that each regional office and community health center needs further coordination related to the initiation of Occupational Health Post. The regional office can prepare a minimum of 4 Occupational Health Post cadres and this study targets 10 partners from each regional office. Despite the wide availability of formal health services, informal health services are an important component needed by the community including online ojek drivers. The results of the community deliberation meeting consisted of four themes, namely: Schedule for the implementation of the Occupational Health Post , Legality of the establishment of Occupational Health Post , Coordination with local villages, Flow of implementation of the Occupational Health Post Conclusion/Lesson Learned : Based on the results of the deliberation, preparation is needed for the establishment of the Occupational Health Post. There are two activities, namely training ojek driver members to be trained as Occupational Health Post health cadres and advocacy in the establishment of Occupational Health Post
Co-Authors Ahmad Yusron Dina Lusiana Setyowati Rina Tri Agustini Riyan Ningsih