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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Netta Agusti
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology

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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN LABELISASI HALAL TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN RESTORAN SOLARIA Dea Puspa Seruni; Irnad Irnad; Netta Agusti; Pandu Laksono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5721

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis penilaian konsumen terhadap kualitas produk, citra merek, labelisasi halal, dan pengaruhnya terhadap kepuasan dan loyalitas konsumen. Metodologi yang digunakan adalah metode survey. Lokasi penelitian dilakukan secara sengaja di Bencoolen Mall. Pengambilan sampel secara tidak sengaja, sebanyak 96 orang konsumen. Data dikumpulkan dengan Google form. Metode SEM PLS digunakan dalam analisis data. Dari hasil penelitian diketahui kualitas produk, citra merek, dan labelisasi halal berturut-turut juga berada dalam kategori berkualitas, baik, dan transparan. Pengaruh langsung yang telah dilakukan menunjukkan bahwa kualitas produk dan labelisasi halal tidak berpengaruh secara signifikan terhadap loyalitas konsumen tetapi citra merek berpengaruh secara signifikan terhadap loyalitas konsumen. Kualitas produk tidak berpengaruh secara signifikan terhadap loyalitas konsumen melalui kepuasan konsumen, sedangkan citra merek dan labelisasi halal berpengaruh secara signifikan terhadap loyalitas konsumen melalui kepuasan konsumen.
THE INFLUENCE OF LIVELIHOOD RESOURCES AND AGROECOLOGY PRINCIPLES ON THE SUBJECTIVE WELFARE OF COFFEE FARMERS IN THE BUKIT DAUN COMMUNITY FOREST, REJANG LEBONG DISTRICT Riska Delfiyanti; Septri Widiono; Netta Agusti; Rizka Amalia Nugrahapsari
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 10 No. 2 (2026): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v10i2.8121

Abstract

Coffee farming under the community forestry (HKm) scheme plays an important role in supporting rural livelihoods; however, improving farmers’ welfare requires sustainable management strategies that are ecologically and socio-economically integrated. This study analyzes the influence of livelihood assets on the implementation of agroecological principles and their implications for the subjective well-being of coffee farmers in the HKm area of Bukit Daun Protected Forest, Rejang Lebong Regency. The research employs a quantitative approach using descriptive analysis and Structural Equation Modeling–Partial Least Squares (SEM-PLS), with a sample of 96 HKm coffee farmers. The results show that livelihood assets and agroecological principles affect subjective well-being, where human capital has a significant influence on the implementation of agroecology. Furthermore, agroecology has a positive and significant effect on subjective well-being and acts as a mediating variable in the relationship between natural capital and subjective well-being. Meanwhile, physical, financial, human, and social capital do not have a direct significant effect on subjective well-being. These findings emphasize that improving farmers’ welfare is not solely determined by the ownership of livelihood assets but largely depends on the ability to transform these assets particularly natural capital through the implementation of sustainable agroecological practices. Keywords: Livelihood Assets, Agroecological Principles, Subjective Well-Being, SEM-PLS, HKm Coffee Farmers
Co-Authors Dea Puspa Seruni Irnad Irnad Pandu Laksono Riska Delfiyanti Rizka Amalia Nugrahapsari Septri Widiono