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All Journal Niagawan JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Jurnal Pengabdian Masyarakat Eka Prasetya
Bambang Sutejo
Universitas Battuta
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THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT PT. ANDALAS CARGOTATAMA GLOBAL BAMBANG SUTEJO; AFDHALINA .
JURNAL ILMIAH SIMANTEK Vol 5 No 3 (2021): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to determine how much influence of service quality and price to customer satisfaction on PT. Global AndalasCargotama. The research methodology was used descriptive quantitative, unit analysis in this research was PT. GlobalAndalas Cargotama and its observation units were customers PT. Global Andalas Cargotama. Population in this researchwas customer at PT. Global Andalas Cargotama 1,260 people. The technique of determining the number of samples used inthis study was the slovin formula and amounted to 93 respondents. The research method used data collection techniquesthrough interviews, literature studies, and questionnaires conducted systematically based on research objectives. Themethod of analysis used to solve the problem and prove the hypothesis was by descriptive analysis, regression analysis.This analysis includes: validity and reliability, classical assumption test, multiple regression analysis, hypothesis testingthrough t and F test, and test of coefficient of determination (R2). From the analysis obtained regression analysis CustomerSatisfaction = 1.931 + 0.467 Service Quality + 0.226 Price + e. The result of determination coefficient test (R2) showed that58.1% variable of customer satisfaction is influenced by service quality and price variable, while the rest equal to 41.9%explained by the influence of other factors or variables outside of models such as advertising, distribution channels, andothers are not addressed in this study. F test results showed that Fcount> Ftable is 62.330 > 3.10 which means free variables(service quality and price) simultaneously affect the dependent variable (customer satisfaction). While the t test showed thatthe service quality variable has a positive and significant effect on customer satisfaction at PT. Global Andalas Cargotamawhere tcount 7,748 > ttable 1,66177 and price variable have positive and significant influence to customer satisfaction at PT.Global Andalas Cargotama where tcount 3.224 > ttable 1.
PENGARUH KEBIJAKAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA KULIAH DI STIE EKA PRASETYA MEDAN BAMBANG SUTEJO
JURNAL ILMIAH KOHESI Vol 3 No 2 (2019): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Student satisfaction is a very important aspect and needs to get special attention because the student satisfaction as adeciding for the existence and success of the college. The purpose of this research is to know how much the influence ofprice policy and quality of service (physical evidence (tangible), reliability, responsiveness (responsiveness), guarantee(assurance), empathy (Emphaty) to the satisfaction of students in the high School of Economic Sciences Eka PrasetyaMedan. The research method used in this study is a survey with a quantitative approach through descriptive analysis. Thepopulation in this study was 940 students of the High School economics of Eka Praseetya Medan with samples taken asmany as 90 people. The sampling technique used is Probability Sampling (Random Sample) with Simple Random Samplingtechnique. The results of this study indicate that in test F (simultaneous test) there is an influence of the entire free variablesignificantly against the variable tied to the value of Fcount is 7.405, with the value of Ftable of 2.21. (F count (7.405) >Ftable (2.21)) and the significant value is 0.000 < 0.05. Meanwhile, from the results of T Test (partial test), obtained the resultof service quality variable physical evidence (tangable) is 0.388, which is greater than the value of sig. 0.05 and Thitung(0.868) < tTabel (1.663), the variable reliability is 0.066 is greater than the value of sig. 0.05 and Thitung (1.861) > tTabel(1.663), the Response power variable (responsiveness) is 0.180, which is greater than the value of sig. 0.05 and Thitung(1.353) < tTabel (1.663), the assurance variable is 0.885 which is larger than the value of sig. 0.05 and Thitung (-0.145) <tTabel (1.663) and the empathy variable (emphaty) are 0.278 which is greater than the value of sig. 0.05 and Thitung (-1.093) < tTabel (1.663). Based on the results of the research, there are several recommendations needed to improve thesatisfaction of students, among which the campus continues to improve the quality of its services in terms of physicalfacilities and responsiveness, empathy and the standardization of Service assurance, then in making the price policy shouldconsider the background of the student's economic situation and the price policy of other campuses (competitors) and as anevaluation material should.
PENGARUH MEREK DAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA PT. CENTRAL BEARINDO INTERNATIONAL MEDAN BAMBANG SUTEJO
JURNAL ILMIAH KOHESI Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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This study aims to determine how much influence of Brand and Distribution of Customer Loyalty at PT. Central BearindoInternational Medan. The research methodology used is quantitative descriptive method, the unit of analysis in this researchis PT. Central Bearindo International and its observation units are customers at PT. Central Bearindo International.Population in this research is customer at PT. Central Bearindo International totaling 55 customers. The technique ofdetermining the number of samples used in this study is a sampling technique saturated and totaling as many as 55customers. The research method used is the technique of data collection through library research and field researchconducted systematically based on research objectives. The method of analysis used to solve the problem and prove thehypothesis is by descriptive analysis, regression analysis. This analysis includes: validity and realiability, classic assumptiontest, multiple regression analysis, hypothesis testing through t and F test, and test of coefficient of determination (R2).From the analysis obtained regression analysis Customer Loyalty = 2,536 + 1,143 Brand - 0,026 Distribution + e The resultof determination coefficient test (R2) shows that 90,4% Customer Loyalty variable influenced by Brand and Distributionvariables, while the rest equal to 9,6% other factors or variables outside of models such as advertising, price, and others notaddressed in this study. F test results show that Fcount> Ftable is 245,609> 3.18 which means independent variables (Brandand Distribution) simultaneously affect the dependent variable (Customer Loyalty). While t test indicate that Brand variablehave positive and significant influence to Customer Loyalty at PT. Central Bearindo International where tcount 19,458> ttable1.674 and Distribution variable has no effect and not significant to Customer Loyalty at PT. Central Bearindo Internationalwhere tcount -0,367 < ttable 1.674.
PENGARUH PENGARUH KOMUNIKASI PEMASARAN TERHADAP EKUITAS MEREK PADA PT. BINA KARYA PRIMA YULIA NASUTION; BAMBANG SUTEJO
JURNAL ILMIAH KOHESI Vol 6 No 2 (2022): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

Bina Karya Prima Tbk is a company that develops its business by producing daily necessities, such as soap and beauty products, etc. One of the whitening soap products from PT. BKP is Shinzui. Shinzui soap product is a skin whitening product to become a dazzling bright white which is the dream of most Indonesian women. The charm of beauty from within will be radiated to the maximum with dazzling bright white skin. Therefore, it takes the right skin whitening soap for a good skin whitening soap. Shinzui Bar Soap Matsu is brought to you by Shinzui for white Indonesian women. The purpose of this study was to determine the effect of advertising, sales promotion and publicity on brand equity either partially or simultaneously at PT. Prima Karya Development. The total population in this study were 75 customers and the sample was 75 customers using the saturated sample method. The test used is multiple linear regression and hypothesis testing. The results of this study indicate that advertising has a significant effect on brand equity of PT. Prima Karya Development. Sales promotion has a significant effect on brand equity of PT. Prima Karya Development. Publicity has no significant effect on brand equity of PT. Prima Karya Development. Simultaneously the variables of advertising, sales promotion and publicity have a significant effect on brand equity of PT. Prima Karya Development.
PENINGKATAN VOLUME PENJUALAN: DILIHAT DARI SISI PERSEDIAAN DAN KUALITAS PRODUK Bambang Sutejo; Muammar Rinaldi; Monica Monica
Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i1.43790

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persediaan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan, mengetahui pengaruh Persediaan dan Kualitas Produk terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Populasi dalam penelitian ini adalah pelanggan dari PT. Bilah Baja Makmur Abadi Medan sebanyak 2.515 responden. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah rumus slovin dan berjumlah sebanyak 96 responden. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian menunjukkan Persediaan dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap Volume Penjualan pada PT. Bilah Baja Makmur Abadi Medan. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Persediaan dan Kualitas Produk mempunyai pengaruh terhadap Volume Penjualan. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti people, process dan physical evidence.
Strategi Pemasaran Terhadap Peningkatan Penjualan Produk UMKM Bambang Sutejo; Muhammad Ali Akbar; Ihdina Gustina; Khairunnisa; M. Farid Pratama Perangin-angin
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.275

Abstract

Pelaksanaan kegiatan Pengabdian Masyarakat untuk Desa Pematang Johar berupa penyuluhan melalui Pengabdian Masyarakat. Pelaksanaan kegiatan ini bersifat insidensial, Kegiatan tersebut dilakukan secara tatap muka dan kami bermaksud melakukan kegiatan pada masyarakat Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang efektif dalam strategi pemasaran meningkatkan penjualan produk UMKM.
Pelatihan Bisnis Online Bagi Pelajar Pondok Pasantren Modern Saifullah an nahdiyah Putri wahyuni; Dedy Lazuardi; Muammar Rinaldi; Bambang Sutejo; Ihdina Gustina
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.385

Abstract

During this pandemic, there have been many significant changes, including business. Business during the Covid-19 pandemic has become more or less a challenge and opportunity for business people, including the younger generation (millennial generation). This training provides insight and knowledge about the importance of learning entrepreneurship or business like what many business people do, such as creating new products or adding product variations. During the Covid-19 pandemic, millennials are also required to be digitally literate and creative in business, and not only compete but collaborate
Co-Authors Afdhalina Dedy Lazuardi Ihdina Gustina Khairunnisa M. Farid Pratama Perangin-angin Monica Monica Muammar Rinaldi Muhammad Ali Akbar Putri Wahyuni YULIA NASUTION