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All Journal Journal of Economic, Bussines and Accounting (COSTING) PENDIPA Journal of Science Education
I Gede Made Wirabrata
Universitas Pancasila
Chemistry Economics, Econometrics & Finance Education Mathematics

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PENGARUH MOTIVASI DAN PENGETAHUAN INVERTOR TERHADAP INTENSI KOMERSIALISASI PATEN MELALUI PERAN SCIENCE TECHNO PARK (STUDI KASUS : PRODUK FARMASI DI INSTITUT PERTANIAN BOGOR) Sukma Dhani; I Gede Made Wirabrata; Kosasih Kosasih; Yuni Puji Hastuti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14161

Abstract

Komersialisasi paten memainkan peran penting dalam mendorong pertumbuhan ekonomi berbasis inovasi. Penelitian ini mengkaji pengaruh motivasi dan pengetahuan terhadap niat komersialisasi paten di kalangan penemu di Institut Pertanian Bogor (IPB), dengan Science Techno Park (STP) sebagai faktor moderasi. Studi ini melibatkan 100 dosen aktif IPB, dan data dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS versi 4.1.1. Hasil penelitian menunjukkan bahwa pengetahuan memiliki pengaruh positif dan signifikan terhadap niat komersialisasi paten, dengan nilai koefisien jalur 0,687, t-statistik 4,393 (t > 1,96), dan p-value 0,000 (p < 0,05). Motivasi, namun, menunjukkan pengaruh positif namun tidak signifikan, dengan koefisien jalur 0,124, t-statistik 1,106 (t < 1,96), dan p-value 0,269 (p > 0,05). Pengaruh moderasi STP antara motivasi dan niat komersialisasi paten lemah dan tidak signifikan, dengan koefisien jalur -0,055, t-statistik 0,703 (t < 1,96), dan p-value 0,482 (p > 0,05). Selain itu, STP tidak memperkuat hubungan pengetahuan dan komersialisasi secara signifikan. Kesimpulannya, pengetahuan sangat penting untuk niat komersialisasi paten. Meskipun STP memiliki potensi sebagai moderator, perannya masih tidak signifikan, yang menunjukkan perlunya dukungan lebih lanjut untuk penemu melalui pelatihan, penyederhanaan, dan kolaborasi dengan industri.
Pengaruh Edukasi Bahan dan Urgensi Penekanan Waktu terhadap Keputusan Pembelian Skincare "Sofia Skin Solution" pada Live Commerce dimediasi Perceived Value Shofiyah; Andri Prasetiyo; Nurmala Ahmar; I Gede Made Wirabrata
PendIPA Journal of Science Education Vol 9 No 3 (2025): October
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.3.826-835

Abstract

Live streaming is changing the digital marketing landscape, especially in the skincare industry. This research aims to examine the influence of ingredients education and time pressure on consumer purchasing decisions on “Sofia Skin Solution” products, with perceived value as a mediating variable. The research was conducted with a quantitative approach through a survey of 200 respondents active in the live streaming session. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Results showed that ingredient education positively influenced perceived value (T-value = 6.104; p = 0.000), as did time pressure (T-value = 6.339; p = 0.000), with time pressure showing a slightly more dominant influence. Perceived value alone exerted the strongest influence on purchasing decisions (T-value = 5.512; p = 0.000), and was shown to fully mediate the relationship between ingredient education and purchasing decisions, as well as partially mediating the influence of time pressure on purchasing decisions. The direct effect of content education on purchasing decisions is not statistically significant, but is at the threshold, which crucially indicates the role of other factors such as brand image and host credibility. Findings confirm the importance of live streaming scripts that balance concise product information with short promotions to build trust and enthusiasm. Managerial implications suggest companies design short ingredient demonstrations followed by short offers to maximize conversions on live commerce platforms.
Co-Authors Kosasih Kosasih Nurmala Ahmar Shofiyah Sukma Dhani Yuni Puji Hastuti