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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Bisnis dan Manajemen JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vita Dhameria
Universitas Jenderal Achmad Yani
Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PRODUCT QUALITY TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PENGGUNA SMARTPHONE IPHONE DI KOTA BANDUNG Melyona Putri Herdiany; Vita Dhameria
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14338

Abstract

Penelitian ini dilatarbelakangi oleh fakta bahwa, meskipun secara umum jumlah pengguna smartphone setiap tahunnya mengalami peningkatan, jumlah pengguna smartphone iPhone justru menurun. Penelitian ini bertujuan untuk menyelidiki bagaimana keinginan konsumen untuk melakukan repurchase intention smartphone iPhone di Kota Bandung dipengaruhi oleh product quality. Pendekatan convenience sampling digunakan, dan ukuran sampel terdiri dari 100 responden. Data yang digunakan dalam penelitian ini berasal dari distribusi kuesioner yang dianggap valid, reliabel, dan telah lulus uji asumsi klasik. Uji sobel, uji regresi berganda, dan uji regresi sederhana digunakan dalam penyelidikan ini untuk mengevaluasi hipotesis. Alat analisis yang digunakan untuk uji instrument data menggunakan alat bantu software SPSS versi 27 dan uji sobel preacher online. Hasil penelitian menunjukkan bahwa product quality berpengaruh positif dan signifikan terhadap customer satisfaction dan repurchase intention, customer satisfaction berkorelasi positif dan signifikan terhadap repurchase intention, pada uji sobel juga mengindikasi bahwa customer satisfaction mampu memediasi pengaruh product quality terhadap repurchase intention.
Pengaruh Citra Merek Terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan Hand and Body Lotion Nivea di Kota Bandung Vita Try Azzely; Vita Dhameria
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7978

Abstract

This study aims to examine how brand image influences repurchase intention, with customer satisfaction serving as a mediating variable among consumers of Nivea hand and body lotion in Bandung. Using a quantitative approach involving 60 respondents, data were collected through questionnaires and analyzed using multiple regression and Sobel tests with the assistance of SPSS version 27. The results indicate that brand image has a positive effect on both customer satisfaction and repurchase intention, with customer satisfaction proven to be a significant mediating variable. These findings provide theoretical contributions and practical implications for enhancing customers’ repurchase intention toward the brand
The Influence of Product Quality on Customer Loyalty Mediated by Customer Satisfaction in Scarlett Whitening Serum Products in Bandung City Sarah Rahmawati; Vita Dhameria
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p163-176

Abstract

This study aims to examine the effect of product quality on customer loyalty with customer satisfaction as a mediating variable among users of Scarlett Whitening serum in Bandung City. This study uses a quantitative approach as the research method, analyzed using simple regression, multiple regression, and the Sobel test through SPSS. The results show that product quality has a significant influence on customer satisfaction and customer loyalty. Customer satisfaction also has a strong positive effect on loyalty and mediates the relationship between product quality and customer loyalty. These findings indicate that high product quality enhances satisfaction, which in turn strengthens customer loyalty. This study contributes to the literature by emphasizing the mediating role of satisfaction in the relationship between perceived product quality and customer loyalty in the skincare industry. To increase customer retention, Scarlett Whitening is recommended to maintain product efficacy, enhance user experience, and utilize customer satisfaction testimonials in marketing strategies.
The Effect of Product Quality on Repurchase Interest Mediated by Consumer Satisfaction of Lemonilo Noodles in Cimahi City Sarah Tirta Permana; Vita Dhameria
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p177-192

Abstract

This study aims to analyze the influence of product quality on repurchase interest with consumer satisfaction as an intermediate variable among students in Cimahi City. A sample of 60 respondents was obtained through purposive sampling. Data were collected using questionnaires and quantitatively processed with the Sobel Test using SPSS software version 27. The results show that product quality has a significant influence on consumer satisfaction, product quality has a significant influence on repurchase intention, consumer satisfaction has a significant influence on repurchase intention, and consumer satisfaction is proven to have a significant mediating role in the relationship between product quality and repurchase intention. The uniqueness of this research lies in its focus on examining the mediating role of consumer satisfaction in the context of students in Cimahi City, thereby providing new insights for the marketing literature by highlighting local perspectives that are rarely studied. This research contributes to three aspects. First, strengthen the theory of consumer behavior by proving that satisfaction mediates the relationship between product quality and repurchase interest, and enriches empirical studies on the role of product quality in consumer satisfaction and loyalty (especially students). Second, becomes a guideline for business actors in Cimahi City to improve product quality. Third, the application of the Sobel Test contributes to analyzing the role of mediation and can be a reference for future consumer behavior research.
BUILDING ORGANIZATIONAL CITIZENSHIP BEHAVIOR TO IMPROVE EMPLOYEE PERFORMANCE AT PT. AGRO KARUNIA BESTARI Heriyono Heriyono; Vita Dhameria
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19740

Abstract

A success of organization in runging its activities is determined by human resources as activity executors. The existence of public organization’s success is defined by the human resources. Researh method employed was purposive sampling with the number of samples were 120 employees of PT Agro Karunia Bestari. The data were analyzed by using Structural Equation Model (SEM) with statistical package AMOS 22. The results of hypothetical testing were (1) Employee engagement and organizational citizenship behavior had a positive and significant influence towards organizational citizenship behavior, (2) Employee engagement a had positive and insignificant influence towards employee performance, (3) Perceived organizational support had a positive and significant influence towards employee performance, and (4) Organizational citizenship behavior had a positive and significant influence towards employee performance.
A GREEN ENTREPRENEURSHIP BASED MODEL: THE SYNERGISTIC EFFECTS OF ENTREPRENEURIAL ORIENTATION AND ECOPRENEURSHIP ON MARKETING PERFORMANCE OF CULINARY SMES IN CIMAHI CITY Vita Dhameria
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.31219

Abstract

This study examines the effects of entrepreneurial orientation and ecopreneurship on the marketing performance of small and medium-sized culinary businesses in Cimahi City, with competitive advantage as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 120 culinary entrepreneurs and analyzed using Structural Equation Modeling (SEM). The findings indicate that ecopreneurship has a strong and positive effect on both competitive advantage and marketing performance. Competitive advantage significantly enhances marketing performance. In contrast, entrepreneurial orientation contributes positively to competitive advantage but does not have a direct and significant effect on marketing performance. Overall, the results highlight the crucial role of ecopreneurship and competitive advantage in improving marketing performance. Therefore, culinary SMEs are encouraged to emphasize innovation and environmentally friendly business practices to strengthen competitiveness and achieve sustainable marketing outcomes.
Co-Authors Heriyono, Heriyono Melyona Putri Herdiany Sarah Rahmawati Sarah Tirta Permana Vita Try Azzely