Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS
Wahyu Maulana
Sekolah Tinggi Manajemen Asuransi (STMA) Trisakti
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PENGEMBANGAN BISNIS DALAM MENGHADAPI PERSAINGAN BISNIS INSURANCE TECHNOLOGY (INSURTECH) DI INDONESIA Reimond Hasangapan Mikkael Napitupulu; Hendrik S Nadapdap; Wahyu Maulana; Septiawan Pratama
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1401

Abstract

This research aims to analyze PT Asuransi Jiwa Nasional's business development strategy in responding to the challenges posed by the emergence of insurance technology startup companies (InsurTech) in Indonesia. Through a qualitative approach, this research reveals that PT Asuransi Jiwa Nasional has made a number of efforts to adapt, such as developing digital products, improving technology-based customer service, and establishing strategic partnerships with technology companies. However, this research also identified several challenges that companies face, such as internal resistance to change and limited technological infrastructure. It is hoped that the results of this research can contribute to insurance companies in formulating more effective strategies to compete in the digital era.
OPTIMALISASI PREMI ASURANSI RETAIL ELEKTRONIK MELALUI INOVASI EKOSISTEM DIGITAL TERINTEGRASI DI INDONESIA Reimond Hasangapan Mikkael Napitupulu; R. Muh. Deddy Hanif Sardjito; Pambudi Nugroho; Wahyu Maulana
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1602

Abstract

The development of digital technology has driven significant transformation in the insurance industry, especially in the electronic retail insurance segment. This study aims to examine how integrated digital ecosystem innovation can optimize electronic retail insurance premiums in Indonesia. Using the action research method with the DMADV lean six sigma approach, this study involved in-depth interviews with industry players, including insurance companies, digital platforms, and regulators. The results of the study show that the integration between platforms, digital payments, and application-based insurance services creates an ecosystem that strengthens operational efficiency, expands consumer access, and enables more competitive and risk-adaptive premium determination. In addition, the use of real-time customer data allows for more targeted personalization of insurance products and services. This study emphasizes the importance of cross-sector collaboration in building a digital ecosystem that supports the sustainable growth of electronic retail insurance in Indonesia.
Co-Authors Hendrik S Nadapdap Napitupulu Reimond Hasangapan Mikkael Pambudi Nugroho R. Muh. Deddy Hanif Sardjito Septiawan Pratama