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All Journal JURNAL LENTERA BISNIS
Intan Nadyma
IPB University
Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI MUTU TERHADAP PRESEPSI KONSUMEN PRODUK KERUPUK KULIT ARIYANTO Intan Nadyma; Sindi Rustilawati; Wirasena Rukasah; Dewi Lestari; Muhammad Hibar Pangestu; Kharisma Fitri Hapsari; Amadea Selma Agnia Elfath
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1516

Abstract

This study aims to analyze the effect of the application of the Input-Process-Output (IPO) model and quality control strategies on consumer perceptions of Ariyanto's Cow Skin Crackers products in Sukabumi City. The approach used includes analysis of the IPO model, quality control tools (Seven Tools) Check Sheet, Stratification and Pareto Diagram, and Importance Performance Analysis (IPA). Data were obtained through interviews, observations and questionnaires to 50 active consumer respondents. The results show that the production process still faces obstacles in the aspects of product filling and packaging, which is evident from the highest defect findings in the form of insufficient contents and leaky packaging. IPA analysis places these two attributes in Quadrant I (top priority for improvement). Meanwhile, the attributes of texture, safety and cleanliness of packaging show high performance and importance, which means they need to be maintained. The conclusion of this study is that quality improvement strategies need to focus on controlling filling and packaging to improve competitiveness and consumer satisfaction in a sustainable manner.
Co-Authors Amadea Selma Agnia Elfath Dewi Lestari Kharisma Fitri Hapsari Muhammad Hibar Pangestu Sindi Rustilawati Wirasena Rukasah