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All Journal Jurnal Indonesia Sosial Sains Bida: Jurnal Pengabdian kepada Masyarakat
Sriyanti Rahayu Pabebang
Institut Agama Kristen Negeri Toraja
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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The Influence of Content Marketing on Instagram on Online Purchase Decisions for MsGlow Products with Purchase Intention as an Intervening Variable Sriyanti Rahayu Pabebang; Jessy Yunus Dannari
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1526

Abstract

This research aims to examine the effect of Content Marketing on Instagram on purchasing decisions for Ms Glow products online, with Purchase Intention as an intermediary variable. The approach used in this research is quantitative with an explanatory research design. The population targeted by this study are Instagram users who have purchased Ms Glow products online or often shop at the MS Glow Makassar distributor store. The sample used consisted of 120 respondents, who were selected using the Maximum Likelihood Estimation (MLE) method.  Several tests were conducted to ensure data validity and classical assumptions required in the analysis, which finally used path analysis to see the relationship between variables. The results of this study show that content marketing on Instagram has a strong and significant influence on purchasing decisions, both directly and through increasing purchase intention.
PENINGKATAN AKSES DAN KUALITAS PENDIDIKAN BERBASIS PEMBELAJARAN MULTIKULTURAL UNTUK MENDORONG MODERASI BERAGAMA DI DESA PABATAN Anissa Citra Paonganan; Admadi Balloara Dase; Sernilia Malino; Sepriadi Bunga; Sumiati Putri Natalia; Markus Sakke Pauranan; Hasrat Dewi Rante Allo; Zefanya Sambira; Saputra Tandi Linggi'; Andrio Ratte; Kesaktian Panan; Sriyanti Rahayu Pabebang
Bida: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Bida: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Kristen Negeri Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34307/bida.v1i1.6

Abstract

Indonesia merupakan negara yang majemuk yang memiliki keberagaman suku, budaya, ras, agama dan lain sebagainya. Keberagaman tersebut juga dipengaruhi oleh kondisi geografis. Pada kondisi tersebut memberikan dampak yang cukup signifikan bagi pendidikan. Kualitas, fasilitas dan akomodasi menjadi penghalang bagi sekolah-sekolah yang ada di daerah terpencil. Kami melakukan kegiatan pengabdian kepada masyarakat untuk memberikan kesempatan kepada siswa dalam rangka membuka wawasan untuk meraih cita-cita mereka. Oleh karena itu, metode yang kami gunakan yaitu pembelajaran multikultural serta pendampingan dengan menerapkan konsep mentoring. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu siswa merasa terdorong dalam belajar, memiliki semangatan juga mampu meluapkan emosi mereka melalui metode-metode pembelajaran yang diberikan.  Indonesia is a diverse country that has a diversity of ethnicities, cultures, races, religions, and so on. This diversity is also influenced by geographical conditions. This condition has a significant impact on education. The quality, facilities and accommodation are barriers for schools in remote areas. So, the authors carried out community service to provide opportunities for students to open their minds to achieve their dreams. Therefore, the method that the authors usedmulticultural learning and mentoring by applying the concept of mentoring. The result of this community service is that students feel encouraged to learn, have enthusiasm  and are able to express their emotions through the learning methods provided.
Co-Authors Admadi Balloara Dase Andrio Ratte Anissa Citra Paonganan Hasrat Dewi Rante Allo Jessy Yunus Dannari Kesaktian Panan Markus Sakke Pauranan Saputra Tandi Linggi' Sepriadi Bunga Sernilia Malino Sumiati Putri Natalia Zefanya Sambira