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All Journal Jurnal Indonesia Sosial Sains Journal of Social Movements
Agus Edy Laksono
Universitas Semarang, Indonesia
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q Natalia Sari Pujiastuti; Sinta Pramucitra; Agus Edy Laksono
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1694

Abstract

This study aims to analyze the implementation of principles and ethics in social media management based on PERMENPANRB No. 83 of 2012 on the Instagram accounts of Regional Apparatus Organizations (OPD) in the Semarang City Government. It also evaluates content strategies to enhance public engagement and build trust. This qualitative study observed 32 official Instagram accounts of OPD, utilizing content analysis, interviews, and engagement rate (ER) measurements with HypeAuditor tools. The results show that most OPD accounts have low ER, although some accounts achieved better performance through interactive and relevant content. Key challenges include limited human resources, lack of training for social media administrators, and a dominance of routine activity reporting without participatory communication strategies. Additionally, overlapping roles between content administrators and Public Information and Documentation Officers (PPID), coupled with a paternalistic leadership style within OPD, further contribute to the low level of public engagement. This study recommends optimizing social media management strategies through capacity building for account administrators, implementing two-way communication approaches based on data analytics, and establishing digital communication policies that promote flexibility and innovation. These strategies can enable government social media to function more effectively as a platform for transparency, interaction, and collaboration with the public, while sustainably building public trust.
Komunikasi Inklusif dalam Pemberdayaan Penyandang Disabilitas di Roemah Difabel Indonesia Natalia Sari Pujiastuti; Suhariyanto Suhariyanto; Agus Edy Laksono; Viro Dharma Saputra
Journal of Social Movements Vol. 3 No. 1 (2026)
Publisher : Sahabat Akademia Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62491/jsm.v3i1.2026.115

Abstract

This study examines how inclusive communication operates within community based disability empowerment. Specifically, it explores how communication adaptation supports access to participation and relates to role changes among members at Roemah Difabel Indonesia in Semarang, Central Java. Employing a qualitative intrinsic case study approach, data was primarily collected through complete interviews with five key informants deeply involved in organizational management, facilitation, mentoring, and community activities. These interviews, supported by participant observation and organizational documentation, were analyzed thematically. The findings reveal that inclusive communication is effectively practiced through simplified language, repeated explanations, written and visual information, direct demonstrations, gestures, sign language, digital media, and tailored mentoring. These specific adaptations helped members understand information clearly and participate actively in learning, community, and productive activities. Empirical evidence shows a distinct contextual pattern where communication adaptation is strongly associated with expanded participation, increased opportunities to use acquired skills, and greater responsibility for several members. The study concludes that disability empowerment programs must integrate communication accessibility with meaningful participation and pathways for members to assume appropriate social roles. While limited by a single case focus and the lack of longitudinal assessment, the findings strongly recommend future comparative studies.
Co-Authors Pujiastuti, Natalia Sari Sinta Pramucitra Suhariyanto Suhariyanto Viro Dharma Saputra