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All Journal JOURNAL OF LANGUAGE
Clara Puspita
Politeknik Mandiri Bina Prestasi
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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ADDRESS SYSTEMS AND POLITENESS STRATEGIES IN BATU BARA MALAY SOCIAL INTERACTION Doni Efrizah; Clara Puspita; Nurbaiti Ali
JOURNAL OF LANGUAGE Vol 7, No 1: May 2025
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jol.v7i1.11156

Abstract

Language is more than a communication tool; it embodies cultural identity, social hierarchy, and shared values. In the Batu Bara Malay community, address systems function as structured linguistic expressions of age, rank, kinship, and familiarity, with respect and politeness being integral to interpersonal interactions—especially in addressing elders or individuals of higher status. However, the advent of globalization and social media has introduced new modes of communication among the younger generation, creating tension between traditional norms and emerging language practices. This study investigates the address systems and politeness strategies in the Batu Bara Malay community, focusing on how these are used and transformed in social interaction. Employing a qualitative descriptive approach and linguistic ethnography, data were gathered through in-depth interviews, participant observation, and documentation involving native speakers across varying ages and social strata. The findings highlight the complex variety of address terms and politeness strategies that reflect deep-rooted cultural values and social order. Despite generational shifts, the community continues to uphold linguistic traditions as a means of preserving cultural identity and maintaining social cohesion.
Co-Authors Doni Efrizah Nurbaiti Ali