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All Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal Keuangan dan Perbankan Syariah
Febby Rio Pratama Syarif
Politeknik Negeri Balikpapan
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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The Effect of Tourist’ Motivation, Satisfaction, Loyalty in Kawasan Wisata Pendidikan Lingkungan Hidup (KWPLH) Balikpapan, East Borneo Febby Rio Pratama Syarif
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 4 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i4.2524

Abstract

KWPLH (Kawasan Wisata Pendidikan Lingkungan Hidup) is an environmental education tourism site located in Balikpapan, East Kalimantan, Indonesia. Despite its potential, limited studies have examined tourist behavior in this niche destination. This study aims to analyze the effect of intrinsic and extrinsic motivation on tourist satisfaction and loyalty, including mediation through satisfaction. Using a quantitative method, data were collected via questionnaires distributed to 100 tourists, selected through accidental sampling. Structural Equation Modeling (SEM) with SmartPLS was used to evaluate the relationship among variables. Findings reveal that intrinsic and extrinsic motivations significantly influence satisfaction; satisfaction significantly impacts loyalty. Intrinsic motivation also directly influences loyalty, while extrinsic motivation shows no significant direct effect on loyalty. However, both types of motivation significantly affect loyalty when mediated by satisfaction. These results align with the theory of consumer behavior, emphasizing pre-purchase (motivation), purchase (satisfaction), and post-purchase (loyalty) stages. The study provides practical implications for KWPLH management and local authorities to enhance tourist experience by focusing on emotional and educational elements, improving facilities, and promoting environmental awareness. Future research may explore tourists' willingness to pay as a post-purchase indicator of loyalty, particularly in conservation-focused destinations.
The Effect of Tourist’ Motivation, Satisfaction, Loyalty in Kawasan Wisata Pendidikan Lingkungan Hidup (KWPLH) Balikpapan, East Borneo Febby Rio Pratama Syarif
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 4 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i4.2524

Abstract

KWPLH (Kawasan Wisata Pendidikan Lingkungan Hidup) is an environmental education tourism site located in Balikpapan, East Kalimantan, Indonesia. Despite its potential, limited studies have examined tourist behavior in this niche destination. This study aims to analyze the effect of intrinsic and extrinsic motivation on tourist satisfaction and loyalty, including mediation through satisfaction. Using a quantitative method, data were collected via questionnaires distributed to 100 tourists, selected through accidental sampling. Structural Equation Modeling (SEM) with SmartPLS was used to evaluate the relationship among variables. Findings reveal that intrinsic and extrinsic motivations significantly influence satisfaction; satisfaction significantly impacts loyalty. Intrinsic motivation also directly influences loyalty, while extrinsic motivation shows no significant direct effect on loyalty. However, both types of motivation significantly affect loyalty when mediated by satisfaction. These results align with the theory of consumer behavior, emphasizing pre-purchase (motivation), purchase (satisfaction), and post-purchase (loyalty) stages. The study provides practical implications for KWPLH management and local authorities to enhance tourist experience by focusing on emotional and educational elements, improving facilities, and promoting environmental awareness. Future research may explore tourists' willingness to pay as a post-purchase indicator of loyalty, particularly in conservation-focused destinations.
Analisis Determinan Intensi Nasabah dalam Memilih Perbankan Syariah di Kota Balikpapan: Dampak Pembangunan Ibu Kota Nusantara (IKN) sebagai Variabel Moderasi: Determinant Analysis of Customer Intention in Choosing Islamic Banking in Balikpapan City: The Impact of Nusantara Capital City (IKN) Development as a Moderating Variable Mahsun Mahsun; Bambang Jati Kusuma; Ferdy Novri; Husnul Muamilah; Febby Rio Pratama Syarif
Jurnal Keuangan dan Perbankan Syariah Vol 5 No 2 (2026): Agustus 2026
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v5i2.6212

Abstract

Tujuan Penelitian: Penelitian ini bertujuan untuk menganalisis faktor-faktor determinan yang memengaruhi intensi nasabah dalam memilih perbankan syariah di Kota Balikpapan. Secara spesifik, studi ini menguji pengaruh persepsi kemudahan, kepercayaan, dan aksesibilitas ekonomi terhadap intensi nasabah, serta menginvestigasi peran pembangunan Ibu Kota Nusantara (IKN) sebagai variabel moderasi yang memperkuat hubungan tersebut. Desain/metodologi/pendekatan: Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal-eksplanatori. Data dikumpulkan dari 150 responden di Balikpapan melalui teknik purposive sampling. Instrumen utama yang digunakan adalah kuesioner terstruktur dengan skala Likert 5 poin. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4.1.1.8 untuk menguji pengaruh langsung maupun efek interaksi dari variabel moderasi. Temuan Penelitian: Hasil penelitian menunjukkan bahwa persepsi kemudahan, kepercayaan, dan aksesibilitas ekonomi tidak memiliki pengaruh yang signifikan terhadap intensi nasabah dalam memilih perbankan syariah. Temuan krusial juga menunjukkan bahwa dampak pembangunan Ibu Kota Nusantara (IKN) tidak terbukti menjadi variabel moderasi yang signifikan dalam model ini. Momentum pembangunan IKN gagal berperan sebagai akselerator dalam memperkuat pengaruh faktor kemudahan, kepercayaan, maupun aksesibilitas ekonomi terhadap minat masyarakat. Fenomena ini mengindikasikan bahwa di tengah transformasi ekonomi wilayah, keputusan nasabah di kota penyangga cenderung bersifat independen dan stabil, di mana intensi mereka memilih perbankan syariah didominasi oleh pertimbangan personal yang tidak mudah terintervensi oleh dinamika makro dari pembangunan fisik IKN saat ini. Kontribusi / Orisinalitas / Kebaruan: Penelitian ini memberikan kontribusi pada literatur perbankan syariah dengan mengintegrasikan perubahan lingkungan makro (perpindahan ibu kota) sebagai faktor moderasi dalam model perilaku konsumen. Kebaruan penelitian ini terletak pada kontekstualisasi studi di Kota Balikpapan sebagai wilayah penyangga utama IKN, serta memberikan wawasan strategis bagi lembaga keuangan syariah untuk memanfaatkan momentum IKN melalui digitalisasi dan penguatan branding syariah guna meningkatkan pangsa pasar di era ekonomi baru.
Co-Authors Bambang Jati Kusuma, Bambang Jati Ferdy Novri Husnul Muamilah Mahsun Mahsun