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All Journal Societal Serve: Journal of Community Engagement and Services
Sayyidah Aisyah Al-Humairah Ahmad
Universitas Ary Ginanjar. Indonesia
Humanities Environmental Science Social Sciences

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Improving Human Resources and Supporting Local SMEs through the Digitalization of the Keranggan Ecotourism Village Business in South Tangerang Abdul Haris Muchtar; Zulfikar Said Agil Sidiki; Arsa Samrotul Fuadah; Aulia Islami Ansar; Eldrian Addin Naufal; Hana Hanifah; Khayla Qalisya; Sayyidah Aisyah Al-Humairah Ahmad
SocietalServe: Journal of Community Engagement and Services Vol 1 No 1 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i1.15

Abstract

The community empowerment program at Keranggan Ecotourism Village identified several challenges, including low productivity, limited information access, and insufficient promotional facilities, resulting in a lack of awareness about the village's offerings. In response, a team comprising faculty and students from ESQ Business School conducted a tridharma activity focused on digital marketing, particularly for Keranggan Snack, a local home industry product aiming for expanded sales. This initiative aimed to leverage social media platforms to enhance product outreach and facilitate the promotion of Keranggan Ecotourism products to local SMEs, optimizing social media for broader audience reach. Additionally, the team facilitated the promotion of Keranggan Ecotourism products at various external events, aligning with Indonesia Emas 2045's vision. The primary objectives were to increase awareness and branding, assist local SMEs in boosting sales, and provide promotional platforms for Keranggan Ecotourism. This multifaceted approach aimed to address fundamental issues and propel Keranggan Ecotourism towards sustainable growth. Through education on digital marketing and active promotion, the program sought to overcome obstacles and elevate the visibility and economic viability of Keranggan Ecotourism Village beyond its immediate surroundings. By providing a platform for wider recognition and engagement, the initiative aimed to contribute to the village's economic development and environmental conservation efforts.
Supporting Local SMEs through the Digitalization of Ecotourism Village Business in South Tangerang Abdul Haris Muchtar; Sujoko Winanto; Zulfikar Said Agil Sidiki; Arsa Samrotul Fuadah; Aulia Islami Ansar; Eldrian Addin Naufal; Hana Hanifah; Khayla Qalisya; Sayyidah Aisyah Al-Humairah Ahmad; Muhammad Fauzan
SocietalServe: Journal of Community Engagement and Services Vol 1 No 2 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i2.43

Abstract

The COVID-19 pandemic has had a significant impact on the economic sector, particularly MSMEs, which have struggled to adapt to the digital era. This report discusses the implementation of a community empowerment program aimed at enhancing MSMEs' ability to utilize digital marketing through social media platforms such as Instagram and Facebook. The program involved stages of FGD, surveys, socialization, training, mentoring, and evaluation. The culminating activity, a webinar titled "Optimizing Your Instagram for Business," was attended by 10 MSMEs. Evaluation results showed that the program successfully improved participants' understanding and skills in utilizing social media to boost sales. It is hoped that similar programs can continue to support MSMEs in facing the challenges of the digital era and increase their contribution to the national economy.
Co-Authors Abdul Haris Muchtar Arsa Samrotul Fuadah Aulia Islami Ansar Eldrian Addin Naufal Hana Hanifah Khayla Qalisya Muhammad Fauzan Sujoko Winanto Zulfikar Said Agil Sidiki