Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Al-Syir'ah Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah QANUN: Journal of Islamic Laws and Studies
Muhammad Salman Al Farisi
STEBIS Bina Mandiri Bogor
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
MARKETING STRATEGY ANALYSIS IN INCREASING SALES AT FAYZA BUSANA CILEUNGSI (SHARIAH ECONOMIC PERSPECTIVE) Nur Fanny Oktavia; Ermi Herawati; Muhammad Salman Al Farisi
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.11226

Abstract

This study aims to analyze marketing strategies for increasing sales at Fayza Busana Cileungsi from the perspective of Islamic economics. The method used is a qualitative method with a case study approach. Data collection techniques by conducting interviews, observation, and documentation. The data analysis technique used SWOT analysis. The results showed that the marketing strategy used was Segmentation, Targeting, and Positioning, as well as the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) with sharia marketing characteristics Rabbaniyah, Waqi'iyah, Akhlaqiyyah, and Al-Insaniyyah. The Internal Factor Analysis Summary table shows positive results with a score value of 0.12 and the External Factor Analysis Summary table shows negative results with a score value of -0.19. The results of data processing using a Cartesian diagram show the position of Fayza Busana in quadrant II with alternative strategies that can be carried out using the ST (Strengths-Weaknesses) strategy, which is to utilize internal strengths to avoid or reduce external threats.
Perilaku Konsumen Produk Danone Berdasarkan Fatwa Mui No. 83 Tahun 2023 Agus Supriyono; Muhammad Salman Al Farisi; Ermi Herawati
QANUN: Journal of Islamic Laws and Studies Vol. 4 No. 1 (2025): QANUN: Journal of Islamic Laws and Studies, September 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/qanun.v4i1.860

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fatwa MUI No. 83 Tahun 2023 terhadap perilaku konsumen Muslim di Indonesia, khususnya dalam konteks konsumsi produk Danone yang dikaitkan dengan isu dukungan terhadap agresi Israel. Fatwa tersebut menegaskan kewajiban mendukung perjuangan Palestina serta larangan mendukung pihak pro-Israel, termasuk melalui konsumsi produk yang terafiliasi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam, observasi, dan dokumentasi di wilayah Jabodetabek. Informan dipilih melalui purposive sampling, meliputi konsumen Muslim, tokoh agama, dan pelaku usaha yang mengetahui fatwa tersebut. Data dianalisis dengan teknik analisis tematik dan triangulasi sumber. Hasil penelitian menunjukkan bahwa respons konsumen bervariasi: sebagian menghentikan atau mengurangi konsumsi produk Danone, sebagian bersikap selektif, dan sebagian tetap mengonsumsinya dengan alasan praktis seperti kualitas dan keterjangkauan. Faktor religiusitas, akses informasi, dan peran media sosial menjadi penentu utama dalam membentuk sikap konsumen. Fatwa ini meningkatkan kesadaran moral dan memicu diskusi publik, namun implementasinya terhambat oleh keterbatasan alternatif produk serta informasi yang simpang siur. Kesimpulannya, Fatwa MUI No. 83 Tahun 2023 memiliki pengaruh nyata terhadap kesadaran etis dan sebagian perilaku konsumsi masyarakat Muslim, meskipun belum diimplementasikan secara menyeluruh. Upaya edukasi, ketersediaan produk alternatif, dan transparansi produsen menjadi kunci untuk mendorong konsistensi penerapan fatwa dalam kehidupan sehari-hari.
Consumer Behavior of Muslim Minorities in Purchasing Halal Products: A Maslahah Perspective Muhammad Salman Al Farisi; Erlina Puspitaloka Mahadewi; Nour Khalid; Aryanti Ratnawati; Heri Erlangga; Hariyaty Ab Wahid
Jurnal Ilmiah Al-Syir'ah Vol 22, No 2 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v22i2.2788

Abstract

This study aims to analyze whether the consumption of halal products has a different priority scale based on maslahah orientation. This study is qualitative. The study was located in one of the minority Muslim areas in Indonesia. In this study the object of the study was the minority Muslim community of Indonesia who are Muslim and have purchased halal products. The research data were obtained based on interviews with the minority Muslim communities in Indonesia, namely Denpasar and Gianyar in Bali Province and Kupang East Nusa Tenggara Province, who are Muslim and have purchased halal products. This study's results indicate that consumers' behavior toward halal products regarding maslahah is included in the maslahah tahsiniyah or tertiary needs, namely, needs to be needed by humans to make life more comfortable and beautiful. Maslahah tahsiniyah is a complementary or complementary maslahah in the form of breadth and propriety that can complement the previous maslahah or maslahah hajiyah. If this problem is not met, human life will be less beautiful, but it does not cause harm. This study proves that the motivational characteristics of minority Muslim consumers in consuming halal products that have a priority scale of maslahah are tahsiniyah to obtain maximum benefits from halal products that do not only focus on the aspect of beauty, but also pay attention to the aspects of halal, cleanliness, and environmental friendliness.
Co-Authors Agus Supriyono Aryanti Ratnawati Erlangga, Heri Erlina Puspitaloka Mahadewi Ermi Herawati Hariyaty Ab Wahid Nour Khalid Nur Fanny Oktavia