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All Journal Journal of Economics, Management and Accounting (JEMA) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Syrilus Alexander Alvaro Roja
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence of Job Insecurity and Workload on the Turnover Intention of Generation Z Employees in Bima City Syrilus Alexander Alvaro Roja; Jaenab Jaenab; Rahmatia Rahmatia
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

The purpose of this study was to examine the effect of job insecurity and workload on turnover intention of generation Z employees in Bima City. This research is quantitative research and the type of research is associative. The population in this study amounted to 100 generation Z employees and the sampling technique used incidental sampling. Data collection techniques using a questionnaire, with reference to a 5-point Likert scale then distributed to 100 respondents on generation Z employees in Bima City. Data analysis was carried out through validity test, reliability test, classical assumption test, multiple linear regression, correlation coefficient, coefficient of determination, t test, and F test with the help of SPSS version 25 for windows. The results of this study 1) There is no significant effect of job insecurity on turnover intention of generation Z employees of Bima City. 2) There is a significant influence of workload on the turnover intention of generation Z employees in Bima City. 3) There is a significant influence of job insecurity and workload on the turnover intention of generation Z employees in Bima City.  
Pengembangan Kedai Kopinggir dengan Mengoptimalkan Promosi Melalui Media Digital Ita Purnama; Syrilus Alexander Alvaro Roja; Alief Sofyan Lanang
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yh68pp23

Abstract

Digital transformation has significantly changed the culinary business landscape, especially for small businesses such as coffee shops. This study aims to develop a digital promotion strategy for Kedai Kopinggir, located in Bima City. The research uses a descriptive qualitative approach with data collection techniques including observation, interviews, documentation, and literature review. The findings reveal that although Kedai Kopinggir has utilized social media platforms such as Instagram and TikTok, its promotional content is still not optimal in terms of introducing its products in detail and reaching a broader audience. Based on the SWOT analysis, recommended strategies include creating a regular content calendar, using language that suits the target market, maximizing social media features, and collaborating with local influencers. With a focused strategy, digitalization is expected to enhance brand awareness and increase the competitiveness of Kedai Kopinggir in the local coffee shop market.
Co-Authors Alief Sofyan Lanang Ita Purnama Jaenab, Jaenab Rahmatia Rahmatia