Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Governance and Public Policy Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Eko Priyo Purnomo
Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Bibliometric Analysis in the Development of Public Sector Digitalization Windhi Gita Prabawa; Dyah Mutiarin; Eko Priyo Purnomo; Sataporn Roengtam
Journal of Governance and Public Policy Vol. 11 No. 2 (2024): June 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v11i2.17922

Abstract

Public sector modernization has long been on the political agenda of governments around the world. This study aims to provide an overview of the development of scientific research with the theme of public sector digitalization in the last ten years, from 2014 to 2023. The researcher used the qualitative method with a literature approach. The data source was obtained by accessing journals in the Scopus database with high citation counts. The data obtained was then analyzed using VOSviewer. The results showed that 417 journals studied public sector digitalization from 2014 to 2023. It is widely assumed that the United Kingdom and the United States are the most influential countries in digitalization research in the public sector. The results showed a significant difference in research topics between the UK and the US. Even though this study provides information about public sector digitalization, it has its limitations. The main limitation is that the articles only come from the Scopus database, with no other comparative data. Future research should continue to use data from other databases to contribute more comprehensive knowledge.
How Facebook Still Matters: the Battle of Campaign Strategy in Bantul Election Rahmad Agus Dwianto; Arief Bakhtiar Darmawan; Joko Santoso; Achmad Nurmandi; Eko Priyo Purnomo; Suswanta Suswanta
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v8i2.10911

Abstract

This study aims to analyze digital political campaigns using Facebook Ads. Political campaigns in this digital era are carried out through social media to attract the engagement of prospective voters. This research uses a case study of the Facebook ads campaign of one of the winning pairs for the regional head election in Bantul, Indonesia. Facebook as a social media for campaigning. The results of this study indicate that the Facebook Ads campaign successfully reached the target audience. The total reach during the 30 days ad serving period was 646,142. This figure is categorized as high because when compared to the number of voters registered in the final voter list for the Bantul election (704,688), this figure has reached most of the targeted voters. Similar to reach, Facebook Ads campaign impression data also fluctuated during the ad serving period. The total number of impressions during 30 days of ad serving was 669,149. The more often the ad appears on the users’ Facebook page, the greater the opportunity for the ad to be read and observed by the audience.
Co-Authors Achmad Nurmandi Arief Bakhtiar Darmawan DYAH MUTIARIN Joko Santoso Rahmad Agus Dwianto SATAPORN ROENGTAM Suswanta Windhi Gita Prabawa