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All Journal Jurnal ASPIKOM Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Achmad Nurmandi
Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Crisis communication transformation through global digital news platforms Rijkad Omar Dylian; Achmad Nurmandi; Muhammad Younus
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1641

Abstract

This study examines the shift of crisis communication in the digital era by examining the role of digital news platforms in shaping public engagement. The study uses a descriptive qualitative approach through analysis of 65 documents from scholarly sources and digital media, as well as social media tracking with NVivo 12 Plus and Tweetbinder. The case studies focused on the MCCC's response to COVID-19 in Indonesia and the Gaza crisis for global comparison. The results showed three main findings: (1) public engagement tends to be passive, indicated by the dominance of reposts (82%), reflecting information fatigue, low digital literacy, and distrust of institutions, (2) the distribution of public sentiment is dominated by neutral to negative tones (48-68% neutral, 25-38% negative), as a consequence of institutional communication strategies that use deny and diminish rather than rebuild approaches, (3) scientific discourse is still centered on institutional strategies and responses, without accommodating the complexity of local digital culture. As a practical recommendation, this study suggests a data-driven, participatory, and empathetic crisis communication model, as well as the integration of real-time sentiment monitoring and an actionable and forward-looking two-way feedback system.  
How Facebook Still Matters: the Battle of Campaign Strategy in Bantul Election Rahmad Agus Dwianto; Arief Bakhtiar Darmawan; Joko Santoso; Achmad Nurmandi; Eko Priyo Purnomo; Suswanta Suswanta
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v8i2.10911

Abstract

This study aims to analyze digital political campaigns using Facebook Ads. Political campaigns in this digital era are carried out through social media to attract the engagement of prospective voters. This research uses a case study of the Facebook ads campaign of one of the winning pairs for the regional head election in Bantul, Indonesia. Facebook as a social media for campaigning. The results of this study indicate that the Facebook Ads campaign successfully reached the target audience. The total reach during the 30 days ad serving period was 646,142. This figure is categorized as high because when compared to the number of voters registered in the final voter list for the Bantul election (704,688), this figure has reached most of the targeted voters. Similar to reach, Facebook Ads campaign impression data also fluctuated during the ad serving period. The total number of impressions during 30 days of ad serving was 669,149. The more often the ad appears on the users’ Facebook page, the greater the opportunity for the ad to be read and observed by the audience.
Co-Authors Arief Bakhtiar Darmawan Eko Priyo Purnomo Joko Santoso Muhammad Younus Rahmad Agus Dwianto Rijkad Omar Dylian Suswanta