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All Journal Arabiyatuna : Jurnal Bahasa Arab Demak Universal Journal of Islam and Sharia Solo Universal Journal of Islamic Education and Multiculturalism Solo International Collaboration and Publication of Social Sciences and Humanities
Luthfi Muhyiddin
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy of Fruit Traders in Attracting Consumer Buying Interest: A Study of Honesty and Consistency Muthoifin; Muhammad Ilham Amrullah; Aulia Azka Maulana; Muhammad Khoirul Malik; Luthfi Muhyiddin; Ishmah Afiyah
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 3 No. 02 (2025): Main Theme: Revitalizing Local Wisdom and Cultural Identity in Strengthening G
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v3i02.288

Abstract

Objective: Marketing strategies play a crucial role in influencing consumer behavior, and one of the commonly employed techniques is the use of marketing gimmicks. This study aims to analyze the impact of marketing gimmicks on consumer buying interest while examining the values of honesty and consistency in their application from the perspective of Sharia business principles. Theoretical framework: The theoretical framework of this research is based on Islamic business ethics, particularly the principles of honesty (shidq) and consistency (istiqamah) in trade. Literature review: The literature review explores various studies on marketing strategies, consumer behavior, and ethical considerations in business, particularly within the framework of Islamic economics. Methods: This study employs a qualitative field research method. Data collection was conducted through direct interviews with fruit traders and their customers to obtain firsthand insights into marketing gimmicks used in the marketplace. The analysis utilizes an interpretative approach to understand the alignment of these gimmicks with Islamic business ethics. Results: The findings indicate that many fruit traders implement marketing gimmicks that can sometimes mislead consumers, particularly in price determination and product presentation. While these gimmicks effectively attract consumer interest, they often lack transparency, leading to misunderstandings about the actual value of the products. The study highlights that such practices contradict the fundamental Sharia business principles of honesty and consistency, which emphasize truthful representation and ethical sales practices. Implications: The implications of this research suggest the need for increased awareness and education among traders regarding ethical marketing strategies that align with Islamic values. Policymakers and business associations could also play a role in promoting fair trade practices that uphold integrity in business transactions. Novelty: The novelty of this research lies in its integration of Islamic business ethics with modern marketing strategies.
A Techno-Linguistic Decoding Errors in Arabic Writing Assessments: A Case Study of Alikhtibar LMS Moh Ismail; Abdul Hafidz bin Zaid; Luthfi Muhyiddin; Muhammad Alamuddin Ma’ruf
Arabiyatuna: Jurnal Bahasa Arab Vol. 9 No. 1 (2025)
Publisher : Institut Agama Islam Negeri Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jba.v9i1.12426

Abstract

This study aims to investigate techno-linguistic decoding errors in Arabic writing assessments within the Alikhtibar Learning Management System (LMS). The integration of technology in Arabic Language Teaching (ALT) has transformed learning and assessment processes by enhancing student engagement and enabling adaptive evaluation. However, assessing Arabic writing proficiency remains challenging due to the language’s complex grammatical system, especially in digital environments. Employing a qualitative descriptive approach, this research analyzed 46 student-produced texts to identify common error types and their pedagogical implications. The findings revealed that preposition misuse was the most frequent error (30 instances), followed by noun agreement errors (19), verb conjugation errors (15), and redundancy (12). These results emphasize the need for context-sensitive assessment tools and targeted instructional strategies. This study is novel in focusing on decoding errors within a practical Arabic LMS platform and in integrating linguistic theory with digital error analysis. It offers valuable insights for evaluating Arabic writing proficiency in the digital era and contributes to the advancement of intelligent, adaptive feedback systems for Arabic language education, with potential applications in instructional design, curriculum development, and NLP-based assessment tools.
Health Program Optimization in Islamic Boarding Schools from the Perspective of Maqashid Sharia Isma Amelia; Muhammad Khoirul Malik; Luthfi Muhyiddin; Akhmad Anwar Dani
Demak Universal Journal of Islam and Sharia Vol. 3 No. 01 (2025): Main Thema: The Transformation of Islamic Law in Modern Society Through Fiqh,
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/deujis.v3i01.265

Abstract

Objective: This study aims to analyze the optimization of health insurance programs in Islamic boarding schools through the lens of Maqashid Sharia. Islamic boarding schools (pesantren), as religious-based educational institutions accommodating thousands of students, face various challenges in providing adequate and sustainable health services. The health insurance program initiated by the Health Social Security Administration Agency has emerged as a potential solution to improve health access within these institutions. Theoretical framework: The theoretical framework of this research is built upon the integration of Islamic legal philosophy (Maqashid Sharia) with public policy analysis in health management. Literature review: Previous literature highlights the significance of Maqashid Sharia in evaluating welfare-oriented programs, yet little attention has been paid to health program implementation in faith-based educational institutions. Methods: Using a qualitative method with a descriptive-analytical approach, this study collected data through in-depth interviews with pesantren administrators, students, and BPJS representatives, complemented by document analysis of regulations and policies related to health programs in pesantren. Results: The findings reveal that the health insurance program has brought significant benefits in ensuring access to health services and protecting student welfare, particularly in terms of hifz an-nafs. However, several obstacles remain, including limited awareness among stakeholders, insufficient socialization of the program, and administrative complexities in premium management. From the Maqashid Sharia perspective, the program contributes positively to the protection of life but requires further optimization to align with broader sharia objectives, such as safeguarding wealth and intellect. Implications: The implication of this study emphasizes the need for policy improvements, targeted socialization strategies, and integration of sharia-based health education in pesantren. Novelty: The novelty of this research lies in its interdisciplinary analysis, combining Islamic legal theory with contemporary health program evaluation, which offers a new perspective in the field of Islamic social welfare studies.
The Impact of Quizizz-Based Learning on Students’ Emotional Intelligence in Islamic Education Iffah Mukhlisah; Elina Intan Apriliani; Rara Intan Mutiara Fajrin; Luthfi Muhyiddin; Muhammad Khoirul Malik; Ataollah Rahmani
Solo Universal Journal of Islamic Education and Multiculturalism Vol. 2 No. 03 (2024): Solo Universal Journal of Islamic Education and Multiculturalism
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sujiem.v2i03.394

Abstract

Objective: Research to determine the effect of the use of Games Quizizz-based applications on students' emotional intelligence in PAI and Al Islam subjects at SD Muhammadiyah PK Palur. Theoretical framework: this research focuses on the theory of emotional intelligence, which emphasizes the importance of students' ability to recognize, understand, and manage emotions in the learning process, as well as game-based learning theory, which is believed to increase student motivation and involvement. Literature review: Previous research has shown that the use of technology-based learning media and interactive games such as Quizizz is able to improve students' material understanding and social-emotional skills, but not many have specifically linked it to increased emotional intelligence in the context of religious education. Methods: This study uses a quantitative approach with a true experimental design in the form of a pre-test and post-test control group design. The sample consisted of two classes, namely classes 1A and 1B which each amounted to 23 students. Data was collected through an emotional intelligence questionnaire using the Likert scale and the score of the Quizizz game, which contained 20 questions from PAI and Al Islam materials with varying levels of difficulty. Results: The study showed that there was a significant influence of the use of the Quizizz application on the improvement of students' emotional intelligence, as evidenced by the results of the t-test, which obtained a calculated t value of 7,803 greater than the t-table of 1,708, and a significance value of 0.00 < 0.05. Implication: This study shows that the integration of game applications such as Quizizz in PAI and Al Islam learning can be an effective strategy for improving students' emotional intelligence from an early age. Novelty: this research lies in the application of game-based learning, especially through the Quizizz platform, which is directly associated with the increase in emotional intelligence in the context of religious education learning.
Co-Authors Abdul Hafidz Bin Zaid Apriliani, Elina Intan Ataollah Rahmani Aulia Azka Maulana Dani, Akhmad Anwar Iffah Mukhlisah Ishmah Afiyah Isma Amelia Moh Ismail Muhammad Alamuddin Ma’ruf Muhammad Ilham Amrullah Muhammad Khoirul Malik Muthoifin Rara Intan Mutiara Fajrin