Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Bussman Journal : Indonesian Journal of Business and Management
Jolie, Veren Apriana
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN CUSTOMER RELATIONSHIP MANAGEMENT PADA UMKM LOCKY CHICKEN Hasan, Golan; Mellysa, Mellysa; Jolie, Veren Apriana; Ricaprio, Jeksen
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.381

Abstract

This research aims to analyze the implementation of Customer Relationship Management (CRM) at UMKM Locky Chicken, a culinary business in Pontianak which has shown significant development since the end of 2023. In the context of the competitive culinary industry, CRM plays a strategic role in increasing customer loyalty and optimizing business operational efficiency. However, limited resources and technological infrastructure are the main challenges in implementing CRM optimally. This research uses a descriptive qualitative approach with data collection methods through online interviews and social media content analysis (@lockyfood.id). The research results revealed that 80% of customer interactions, including orders, complaints and feedback, were carried out via the WhatsApp and Instagram platforms without an integrated recording system. This condition causes around 30% of complaints related to delivery delays not to be handled effectively. As a recommendation, the study suggests utilizing simple CRM tools such as structured spreadsheets or free CRM platforms such as HubSpot to increase customer retention by up to 20%. These findings can be a reference for MSME players in the culinary sector in designing effective CRM strategies at affordable costs.
Analysis of Factors Influencing Impulsive Buying at Night from a Gender Perspective Listia Nurjanah; Jolie, Veren Apriana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6990

Abstract

This study aims to analyze the influence of the Functionality Component and Psychological Component on Online Impulsive Buying, both directly and indirectly through the mediating variables of Attitudinal Loyalty and Self-Control. This research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) as the analysis technique. The results show that both the Functionality Component and Psychological Component have a significant effect on Attitudinal Loyalty, while only the Functionality Component shows an effect on Self-Control, although the effect is not significant. Additionally, Attitudinal Loyalty has a significant positive influence on Online Impulsive Buying, while Self-Control has a significant negative influence on such behavior. These findings indicate that consumers’ attitudinal loyalty plays an important role in driving online impulsive buying behavior, whereas self-control is not sufficiently effective as a deterrent. This study contributes theoretically to the development of consumer behavior models and offers practical implications for digital marketing strategies aiming to maximize customer loyalty to encourage purchase decisions.
Co-Authors Golan Hasan, Golan Mellysa, Mellysa Nurjanah, Listia Ricaprio, Jeksen