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All Journal Bussman Journal : Indonesian Journal of Business and Management
Filrando, Ariendy
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Economics, Econometrics & Finance

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ANALISIS STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT PADA PT. ALPHA CENTRAL PROPERTINDO Hasan, Golan; Vanessa, Vanessa; Filrando, Ariendy; Christina, Christina; Reandy, Davis; Ferdawson, Ferdawson
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.386

Abstract

In today’s competitive digital era, Customer Relationship Management (CRM) strategies have become a crucial element in maintaining and enhancing customer loyalty. This study aims to explore the implementation of CRM at PT. Alpha Central Propertindo, a property management company based in Batam City that actively utilizes social media and digital technology to build relationships with its customers. A qualitative-descriptive approach was employed through interviews and direct observations to understand the company’s communication strategies, service personalization, and digital innovation. The findings show that PT. Alpha Central Propertindo has successfully fostered customer loyalty through a combination of operational, analytical, and collaborative CRM strategies, as well as the use of social media as a two-way communication channel. The study also identifies several key factors contributing to CRM success, such as technological support, human resource competence, and effective program management. This research is expected to provide insights for other companies in implementing CRM effectively and sustainably.
STRATEGI PENINGKATAN BRAND AWARENESS UNTUK MENDUKUNG PERSONAL SALES PADA PT. ALPHA CENTRAL PROPERTINDO Fahlevi, Renza; Filrando, Ariendy
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.482

Abstract

The increasingly competitive property industry requires companies to implement marketing strategies that enhance trust and strengthen brand recognition. One of the challenges faced by PT. Alpha Central Propertindo is the absence of an official promotional medium to consistently and professionally support personal selling activities. This study aims to design and implement a company profile as a strategy to enhance brand awareness and support personal sales at PT. Alpha Central Propertindo. This research adopts a descriptive qualitative approach using a community service model. Data were collected through observation, interviews, and documentation, while media development followed the Multimedia Development Life Cycle (MDLC) method. The results indicate that the implementation of the company profile had a positive impact on increasing consumer understanding and initial interest. Based on evaluations involving ten sales representatives, 80% reported improved consumer understanding of the company’s profile and services, while 70% indicated increased consumer interest after the use of the company profile. These findings suggest that a company profile serves as an effective promotional medium to support personal selling and enhance corporate brand awareness. This study provides practical implications for property service companies in optimizing visual promotional media as part of their marketing strategy
Co-Authors Christina Christina Fahlevi, Renza Ferdawson, Ferdawson Golan Hasan, Golan Reandy, Davis Vanessa Vanessa