Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Indonesian Journal of Computing, Engineering, and Design Bussman Journal : Indonesian Journal of Business and Management
Fernando, Figo
Unknown Affiliation
Arts Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK OPTIMALISASI KEPUASAN PELANGGAN DI PT BINTANG BAHAGIA KALINDO Hasan, Golan; Febiana, Jessica; Angeline, Dewi; Tan, Angelica; Fernando, Figo; Justin, Justin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.388

Abstract

The implementation of Customer Relationship Management (CRM) is an important strategy in increasing customer satisfaction at PT Bintang Bahagia Kalindo. This research aims to analyze the effectiveness of CRM in building long-term relationships with customers and increasing their loyalty to the company's products and services. The research method used is a qualitative approach with interviews and observations of the implemented CRM strategy. The results show that optimal CRM implementation, such as service personalization, customer database utilization, and responsive communication, has a positive impact on customer satisfaction. In addition, the integration of technology in CRM makes it easier for companies to understand customer needs and provide more effective services. Thus, CRM acts as a key factor in improving the competitiveness and business sustainability of PT Bintang Bahagia Kalindo.
Performance Analysis of Regular and Irregular Horizontal Multi-Story Buildings Structure Fernando, Figo; Sahputra, Deded Eka; Fatchurrohman, Nanang
Indonesian Journal of Computing, Engineering, and Design (IJoCED) Vol. 7 No. 2 (2025): IJoCED
Publisher : Faculty of Engineering and Technology, Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/ijoced.v7i2.554

Abstract

This study investigates the effect of building shape on seismic performance in earthquake-prone areas such as Padang City. Using the Indonesian seismic standard SNI 1726:2019, three multi-story reinforced concrete buildings were modeled: a square (regular), a rectangular (regular), and an irregular plan. The analysis focused on internal forces, base shear, displacement, and drift ratio to evaluate differences in structural response. Results show that buildings with horizontal irregularities experience higher internal forces and displacements. The bending moments in irregular buildings are 4.84% higher than in rectangular buildings and 10.07% higher than in square buildings. Base shear is 1.53% and 3.04% higher, respectively. The maximum displacement differences reach 0.93 m (X direction) and 0.54 mm (Y direction). The average drift ratio in the X direction is about 0.56% for all models, while square-shaped buildings show smaller Y-direction drift. These findings highlight that plan irregularities significantly influence seismic performance, providing insights for safer structural design in seismic regions.
Co-Authors Angeline, Dewi Fatchurrohman, Nanang Febiana, Jessica Golan Hasan, Golan Justin, Justin Sahputra, Deded Eka Tan, Angelica