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All Journal YUSTISI Yustisi: Jurnal Hukum dan Hukum Islam Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management
Wallep, Imanuel Markutoja
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Economics, Econometrics & Finance Education Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

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FAKTOR-FAKTOR PENYEBAB LEMAHNYA KEDUDUKAN KONSUMEN DIBANDINGKAN PELAKU USAHA DI INDONESIA Wohon, Ernesta Uba; Tija, Laura Berenika Apriliani; Siwemole, Louise Mariano Ngiso Artono; Donpiera, Giovanni Lucianus M.; Wallep, Imanuel Markutoja
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.398

Abstract

The weak position of consumers against business actors is a very important issue in the context of consumer protection in Indonesia. Consumers are often at a disadvantage because business actors have greater economic power, information, and legal access. In today's digital era and free market, consumer protection challenges are increasingly complex, especially with the emergence of digital products and services that are not yet fully regulated in consumer protection regulations. This can reduce consumer loyalty and damage the reputation of irresponsible business actors. The research method used in this research study is normative legal research. Thus, this research is very important because it aims to identify and analyze the factors that cause the weak position of consumers in relations with business actors in Indonesia. In addition, this research is also important because it aims to analyze the impact of the weak position of consumers on the national economic system and identify its influence on the level of public trust in business actors in Indonesia. By doing so, it is expected that the position of consumers in Indonesia can become stronger and optimally protected
Co-Authors Donpiera, Giovanni Lucianus M. Ernestha Uba Wohon Gae Soro, Elroswit E.Teresa Gae Soro Minami, Gabriela Putri Rade , Stefanus Don Samara, Vinsensius Siwemole, Louise Mariano Ngiso Artono Tija, Laura Berenika Apriliani