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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Economic Education and Entrepreneurship Studies (Indonesian of Interdisciplinary Journal)
Rezty Arizta Putri
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Membangun Market Oriented dan Etika Bisnis Achmad Rozi; Rezty Arizta Putri
DESANTA (Indonesian of Interdisciplinary Journal) Vol. 1 No. 2 (2021): Maret 2021
Publisher : Desanta Publisher

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Abstract

Dalam memulai suatu bisnis, seorang wirausaha (entrepreneur) selalu dihadapkan pada banyak faktor kritis yang harus dipertimbangkan. Faktor-faktor tersebut dapat berasal dari lingkungan eksternal dan internal bisnis yang akan dijalankan; dalam lingkungan eksternal misalnya, yang harus diperhatikan adalah unsur-unsur peluang dan ancaman yang akan muncul dan mempengaruhi eksistensi bisnis. Misalnya; aspek perilaku kosumen, aspek demografis, lingkungan budaya, aspek peraturan dan kebijakan pemerintah dan seterusnya. Sementara pada aspek lingkungan internal, seorang entreprenuer harus mempertimbangkan kekuatan dan kelemahan yang dimiliki oleh bisnis, seperti; manajemen organisasi, capital, human resources, produk yang akan dijual, biaya operasional Bisnis, media promosi, biaya promosi, strategi pasar dan pemasaran. Dalam tulisan ini, penulis mencoba menguraikan pentingnya analisis market oriented dan etika bisnis sebagai bahan kajian para entreprenuer dalam memulai suatu bisnis
Digital Transformation as a Catalyst for SMEs Productivity and Profitability in the Digital Era Titis Sri Wulan; Reni; Rezty Arizta Putri; Dewi Agustina Solihin
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4543

Abstract

The issue in research regarding the impact of digital transformation on SME productivity and profitability often relates to the gap in access to technology. This study aims to analyze the influence of digital transformation on the productivity and profitability of Small and Medium Enterprises (SMEs). Using a qualitative literature review approach, the research explores various previous studies and compares their results to understand how digital technology can help SMEs improve operational efficiency and competitiveness in the global market. Based on previous findings, it was discovered that the adoption of technologies such as e-commerce, cloud-based inventory management, and digital marketing can increase SME productivity by up to 30% and profitability by an average of 35%. However, SMEs in Indonesia still face significant challenges, including limited technological infrastructure and low digital literacy. In addressing the challenges of the Fourth Industrial Revolution, support from the government and the private sector is crucial, particularly in providing digital training and access to technological infrastructure. This research also adopts the Theory of Technological Innovation, Resource-Based Theory, and Transaction Cost Economics Theory to understand the factors influencing digital transformation in SMEs. In conclusion, although there are many challenges in the digitalization process of SMEs, technology adoption can have a significant positive impact on productivity and profitability if supported by appropriate policies and infrastructure.
Analysis of User Experience (UX) and User Interface (UI) on Digital Banking Applications to Increase Customer Satisfaction in Banten Province Nafiz Annas; Rezty Arizta Putri; Deti Kurniati; Reni, Reni; Gurruh Dwi Septano
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7459

Abstract

Digital transformation in the banking sector has brought convenience to financial transactions through mobile banking applications. However, the quality of User Experience (UX) and User Interface (UI) is still a challenge, especially for people with low digital literacy. This service activity aims to improve the understanding and skills of the community in Banten Province in using digital banking applications effectively and safely. The implementation method includes an initial survey, simulation-based training, focus group discussions (FGDs), pre-post test evaluations, and the formation of village digital communities. The participants consisted of MSME players, housewives, and students, with a total of 120 people. The results of the activity showed a significant improvement in the digital literacy aspect, where the participants' understanding score rose from 52.3% to 83.7%. As many as 88% of participants were able to complete digital transactions independently after the training. The focus on digital security also increased user trust in the app. FGD findings indicated the need for improvement in application design, particularly interface navigation, icon size, and language simplification. Community-based UX/UI recommendations have been compiled and submitted to partner banks. The outputs of the activity include scientific articles, service reports, and the formation of a digital community forum for banking application users. This activity proves that an educative and participatory approach is able to answer the challenges of banking digitalization in real terms. This program is expected to become a replication model in an effort to increase digital financial inclusion based on local needs.
Co-Authors Achmad Rozi Deti Kurniati Dewi Agustina Solihin Gurruh Dwi Septano Nafiz Annas Reni Reni Reni, Reni Titis Sri Wulan