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All Journal JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Multidisiplin West Science Journal of Economic Education and Entrepreneurship Studies Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat West Science Social and Humanities Studies (Indonesian of Interdisciplinary Journal)
Rezty Arizta Putri
Politeknik PGRI Banten
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Membangun Market Oriented dan Etika Bisnis Achmad Rozi; Rezty Arizta Putri
DESANTA (Indonesian of Interdisciplinary Journal) Vol. 1 No. 2 (2021): Maret 2021
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam memulai suatu bisnis, seorang wirausaha (entrepreneur) selalu dihadapkan pada banyak faktor kritis yang harus dipertimbangkan. Faktor-faktor tersebut dapat berasal dari lingkungan eksternal dan internal bisnis yang akan dijalankan; dalam lingkungan eksternal misalnya, yang harus diperhatikan adalah unsur-unsur peluang dan ancaman yang akan muncul dan mempengaruhi eksistensi bisnis. Misalnya; aspek perilaku kosumen, aspek demografis, lingkungan budaya, aspek peraturan dan kebijakan pemerintah dan seterusnya. Sementara pada aspek lingkungan internal, seorang entreprenuer harus mempertimbangkan kekuatan dan kelemahan yang dimiliki oleh bisnis, seperti; manajemen organisasi, capital, human resources, produk yang akan dijual, biaya operasional Bisnis, media promosi, biaya promosi, strategi pasar dan pemasaran. Dalam tulisan ini, penulis mencoba menguraikan pentingnya analisis market oriented dan etika bisnis sebagai bahan kajian para entreprenuer dalam memulai suatu bisnis
Digital Transformation as a Catalyst for SMEs Productivity and Profitability in the Digital Era Titis Sri Wulan; Reni; Rezty Arizta Putri; Dewi Agustina Solihin
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4543

Abstract

The issue in research regarding the impact of digital transformation on SME productivity and profitability often relates to the gap in access to technology. This study aims to analyze the influence of digital transformation on the productivity and profitability of Small and Medium Enterprises (SMEs). Using a qualitative literature review approach, the research explores various previous studies and compares their results to understand how digital technology can help SMEs improve operational efficiency and competitiveness in the global market. Based on previous findings, it was discovered that the adoption of technologies such as e-commerce, cloud-based inventory management, and digital marketing can increase SME productivity by up to 30% and profitability by an average of 35%. However, SMEs in Indonesia still face significant challenges, including limited technological infrastructure and low digital literacy. In addressing the challenges of the Fourth Industrial Revolution, support from the government and the private sector is crucial, particularly in providing digital training and access to technological infrastructure. This research also adopts the Theory of Technological Innovation, Resource-Based Theory, and Transaction Cost Economics Theory to understand the factors influencing digital transformation in SMEs. In conclusion, although there are many challenges in the digitalization process of SMEs, technology adoption can have a significant positive impact on productivity and profitability if supported by appropriate policies and infrastructure.
The Effect of Social Risk, Intellectual Capital, and HR Policies on ESG Performance of Financial Technology Companies in West Java Nurhayadi, Willy; Fitriani, Heny; Putri, Rezty Arizta; jamaludin, Nur; Sucihati, Sucihati
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2102

Abstract

This study investigates the influence of Human Resource (HR) Policies, Intellectual Capital, and Social Risk on Environmental, Social, and Governance (ESG) Performance within the fintech industry. As ESG factors increasingly shape stakeholder expectations and regulatory frameworks, fintech companies must adopt sustainable practices not only through technology but also through strategic human and intellectual resource management. Using a quantitative approach with data analyzed via Structural Equation Modeling–Partial Least Squares (SEM-PLS), the findings demonstrate that all three variables—HR Policies, Intellectual Capital, and Social Risk—positively and significantly affect ESG Performance. HR Policies emerged as the most influential factor, followed by Social Risk and Intellectual Capital. The model also shows strong explanatory and predictive relevance. These results highlight the crucial role of human capital development and risk mitigation in driving sustainability efforts in fintech firms.
The Role of E-Wallet Adoption, Digital Security Perceptions, and Technology Reliability on Digital Payment System Usage Decisions in East Java Arief Rahman; Ahmad Rizani; Rezty Arizta Putri; Shofiatul Inayah; Deti Kurniati
Jurnal Multidisiplin West Science Vol 5 No 01 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i01.3153

Abstract

This study examines the influence of e-wallet implementation, digital security perceptions, and technology reliability on digital payment system usage decisions in East Java. Using a quantitative research approach, data were collected from 150 active digital payment users through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3 to evaluate both the measurement and structural models. The results indicate that e-wallet implementation has a positive and significant effect on digital payment usage decisions, highlighting the importance of usability, system integration, and functional design. Digital security perceptions emerge as the strongest determinant, emphasizing that users’ confidence in data protection and transaction safety plays a critical role in shaping adoption behavior. Technology reliability also shows a significant positive influence, demonstrating that system stability and transaction accuracy are essential for sustaining user trust and continued usage. Overall, the findings suggest that digital payment adoption in East Java is driven by a combination of effective system implementation, strong security perceptions, and reliable technological performance. This study contributes to the digital finance and fintech adoption literature by providing empirical evidence from a regional context and offers practical insights for e-wallet providers and policymakers to strengthen digital payment ecosystems.
Integrating Automatic Stock Monitoring and Digital Inventory Systems for MSMEs A Mobile Application Approach (Case Study in Serang City, Indonesia) Rezty Arizta Putri; Salsanabila Mariestiara Putri; Hayatul Mardiah; Rizaldy Khair
JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Vol. 9 No. 2 (2026): Issues January 2026
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jite.v9i2.16111

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia continue to face inefficiencies in inventory management due to manual stock recording, data inconsistency, and delays in operational decision-making. In Serang City, these challenges often lead to stockouts, excess inventory, and limited business scalability. This study aims to develop and evaluate a mobile-based automated inventory management system that supports real-time stock monitoring and decision-making for MSMEs. The research employs a Research and Development (R&D) approach integrated with the Agile-Scrum methodology, encompassing problem identification, user requirement analysis, system design, prototype development, functional testing, and usability evaluation. Functional validation was conducted using black box testing, while system usability was assessed using the System Usability Scale (SUS) involving 15 MSME users. The results indicate that all core system functions achieved a 100% success rate, including automated stock recording, cloud-based data synchronization, real-time notifications, and dashboard analytics. The usability evaluation produced an average SUS score of 82.5, classified as Excellent, indicating high user acceptance and ease of use. These findings demonstrate that the proposed system effectively improves inventory accuracy, operational efficiency, and decision-making quality, contributing to MSME digital transformation in developing regions.
Penerapan Alat Monitoring Kualitas Air Berbasis Mikrokontroler untuk Kelompok Masyarakat Kecamatan Cibeber Kota Cilegon Billal Rivaldy; Salsanabila Mariestiara Putri; Rezty Arizta Putri; Feni Rosita; Saifullah Saifullah; Agung Nugraha
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 1: July 2025
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.vi.1686

Abstract

Kecamatan Cibeber, Kota Cilegon, merupakan wilayah permukiman yang berada dekat dengan aktivitas perkotaan dan industri sehingga membutuhkan sistem pemantauan kualitas air yang praktis, cepat, dan mudah digunakan oleh masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan menerapkan alat monitoring kualitas air berbasis mikrokontroler untuk membantu kelompok masyarakat memantau parameter pH, kekeruhan, suhu, dan Total Dissolved Solids (TDS) secara real-time. Sistem dirancang menggunakan ESP32, sensor pH, sensor turbidity, sensor suhu DS18B20, sensor TDS, LCD 16x2, koneksi Wi-Fi, dan dashboard web. Metode pelaksanaan meliputi identifikasi kebutuhan, perancangan perangkat, perakitan dan pemrograman, kalibrasi sensor, instalasi pada titik uji, pelatihan pengguna, serta evaluasi pemakaian. Hasil kegiatan menunjukkan bahwa alat dapat membaca parameter air secara stabil, menampilkan data pada dashboard web, dan memudahkan peserta memahami perubahan kondisi air. Rata-rata hasil pengukuran pada tiga titik uji menunjukkan pH meningkat dari 6,4 menjadi 6,8, kekeruhan menurun dari 11,2 NTU menjadi 7,8 NTU, suhu relatif stabil dari 29,6°C menjadi 29,1°C, dan TDS menurun dari 285 ppm menjadi 240 ppm setelah pendampingan dan tindak lanjut kebersihan sumber air. Kegiatan ini menunjukkan bahwa teknologi mikrokontroler dapat menjadi teknologi tepat guna untuk mendukung pemantauan kualitas air berbasis komunitas.
Analysis of User Experience (UX) and User Interface (UI) on Digital Banking Applications to Increase Customer Satisfaction in Banten Province Nafiz Annas; Rezty Arizta Putri; Deti Kurniati; Reni Reni; Gurruh Dwi Septano
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7459

Abstract

Digital transformation in the banking sector has brought convenience to financial transactions through mobile banking applications. However, the quality of User Experience (UX) and User Interface (UI) is still a challenge, especially for people with low digital literacy. This service activity aims to improve the understanding and skills of the community in Banten Province in using digital banking applications effectively and safely. The implementation method includes an initial survey, simulation-based training, focus group discussions (FGDs), pre-post test evaluations, and the formation of village digital communities. The participants consisted of MSME players, housewives, and students, with a total of 120 people. The results of the activity showed a significant improvement in the digital literacy aspect, where the participants' understanding score rose from 52.3% to 83.7%. As many as 88% of participants were able to complete digital transactions independently after the training. The focus on digital security also increased user trust in the app. FGD findings indicated the need for improvement in application design, particularly interface navigation, icon size, and language simplification. Community-based UX/UI recommendations have been compiled and submitted to partner banks. The outputs of the activity include scientific articles, service reports, and the formation of a digital community forum for banking application users. This activity proves that an educative and participatory approach is able to answer the challenges of banking digitalization in real terms. This program is expected to become a replication model in an effort to increase digital financial inclusion based on local needs.
The Influence of Discounts and Customer Reviews on The Purchasing Decisions of Shopee Users Among Generation Z in Cilegon City Umrotul Ummayah; Nafiz Annas; Rezty Arizta Putri; Deti Kurniati; Adhelia Permata Safrina
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/bmqkq028

Abstract

This study aims to examine the influence of discounts and customer reviews on the purchasing decisions of Shopee users among Generation Z in Cilegon City. A quantitative survey was conducted involving 384 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS Statistics, including validity, reliability, classical assumption, t-test, F-test, and coefficient of determination (R²) analyses. The findings reveal that both discounts and customer reviews have a positive and significant effect on purchasing decisions, both individually and simultaneously. Customer reviews were found to exert a stronger influence than discounts. The coefficient of determination (R²) of 0.643 indicates that both variables explain 64.3% of the variation in purchasing decisions. These findings highlight the importance of promotional strategies and customer-generated reviews in influencing Generation Z purchasing decisions on Shopee
Co-Authors Achmad Rozi Adhelia Permata Safrina Agung Nugraha Ahmad Rizani Arief Rahman Billal Rivaldy Deti Kurniati Dewi Agustina Solihin Feni Rosita Gurruh Dwi Septano Hayatul Mardiah Heny Fitriani Nafiz Annas Nurhayadi, Willy Reni Reni Rizaldy Khair Saifullah Saifullah Salsanabila Mariestiara Putri Shofiatul Inayah Sucihati, Sucihati Titis Sri Wulan Umrotul Ummayah