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All Journal Jurnal EduHealth Innovative: Journal Of Social Science Research
Kurniawati, Aloysia Yossy
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Humanities Computer Science & IT Health Professions Law, Crime, Criminology & Criminal Justice Public Health Veterinary Other

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Hypertension Drug Sales Pattern in Yogyakarta Through the Tokopedia Platform Piter, Sarah Jesika; Soegiantoro, Didiek Hardiyanto; Kurniawati, Aloysia Yossy; Kristiyani, Ani
Jurnal EduHealth Vol. 16 No. 02 (2025): Jurnal EduHealt, Edition April - June , 2025
Publisher : Sean Institute

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Abstract

Hypertension is a chronic disease with a high prevalence in Indonesia, including the Special Region of Yogyakarta (DIY), so the availability of antihypertensive drugs is crucial. This study aims to examine the sales patterns of antihypertensive drugs through the Tokopedia e-commerce platform in DIY, with a focus on variations in sales volume and types of drugs based on administrative regions and pharmacotherapy classifications. The method used was descriptive quantitative with direct observation on Tokopedia on April 29, 2025, covering five districts/cities: Yogyakarta, Sleman, Bantul, Kulon Progo, and Gunungkidul. The results showed that Sleman Regency recorded 140 boxes and Yogyakarta City recorded the highest sales of 262 boxes, while Bantul recorded 29 boxes and Gunung Kidul 2 boxes while Kulon Progo recorded no sales at all. Generic drugs dominated the sales, especially Calcium Channel Blockers (CCB) with 201 boxes and Angiotensin Receptor Blockers (ARB) with 99 boxes. Meanwhile, branded drugs were mostly found in the ACE Inhibitor group, although in total this group recorded the least number of sales. The conclusions indicate inequality in e-commerce distribution and utilization between districts/cities, as well as public preference for more affordable drugs. Therefore, strategies to equalize access and educate the use of e-commerce in drug distribution are needed, in order to support the equitable and efficient management of hypertension.
Penjualan Obat Antidiabetes Kombinasi (Jardiance Duo®) Pada Platform E-Commerce Tokopedia Nata, Ririsiana; Soegiantoro, Didiek Hardiyanto; Kurniawati, Aloysia Yossy; Kristiyani, Ani
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20011

Abstract

Type 2 diabetes mellitus (T2DM) is a major health problem in Indonesia with increasing prevalence, driven by lifestyle changes and urbanization. The combination of Metformin and Empagliflozin in the Jardiance Duo® product is one of the effective therapies of choice in managing T2DM. Along with the development of e-commerce in the pharmaceutical sector, the Tokopedia platform has begun to provide access to purchase this drug online. This study aims to analyze the effect of selling price and seller's domicile on the sales volume of Jardiance Duo® on Tokopedia. The problems studied include the extent to which selling price influences purchasing decisions and how the geographic distribution of sellers contributes to sales levels. The study used a quantitative-descriptive approach, with data collected through direct observation on the Tokopedia platform on May 23, 2025. The data studied included price, seller location, and sales volume for each Jardiance Duo® variant. The results showed that the selling price in the range of IDR 443,000–IDR 485,000 had the highest sales volume, reflecting high price sensitivity among consumers. The 12.5/500 mg variant was the best-selling, with the highest sales recorded in West Java and East Java. D.I. Yogyakarta recorded no sales at all, indicating an imbalance in geographical distribution. In addition, the uneven pricing between sellers creates uncertainty for consumers regarding the authenticity of the product. The conclusion of this study emphasizes the importance of a competitive pricing strategy and equitable distribution between regions, as well as the need for price regulation and consumer education to increase trust in online drug purchases. These results are expected to be the basis for consideration for digital pharmaceutical industry players and e-commerce platforms in developing more effective distribution and marketing strategies.
Co-Authors Kristiyani, Ani Nata, Ririsiana Piter, Sarah Jesika Soegiantoro, Didiek Hardiyanto