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All Journal EduReligia : Jurnal Pendidikan Agama Islam IQ (Ilmu Al-qur'an): Jurnal Pendidikan Islam El Madani: Jurnal Dakwah dan Komunikasi Islam
Hayat, Naila Mafayiziya
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Humas Universitas PTIQ Jakarta dalam Mengelola Media Sosial sebagai Media Publikasi Hayat, Naila Mafayiziya
El Madani: Jurnal Dakwah dan Komunikasi Islam Vol. 5 No. 1 (2024): El-Madani: Jurnal Dakwah dan Komunikasi Islam
Publisher : Fakultas Dakwah dan Ilmu Komunikasi, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/46170583

Abstract

Strategi komunikasi Humas Universitas PTIQ Jakarta dalam mengelola media sosial sebagai media publikasi merupakan aspek krusial dalam membangun citra dan menjalin interaksi positif dengan berbagai pemangku kepentingan. Penelitian ini mengeksplorasi pendekatan yang digunakan oleh Humas Universitas PTIQ Jakarta dalam memanfaatkan media sosial sebagai sarana efektif untuk menyampaikan informasi, meningkatkan visibilitas, dan membangun keterlibatan dengan masyarakat. Metode penelitian ini melibatkan analisis konten, wawancara, dan observasi terhadap aktivitas media sosial universitas. Hasil penelitian menunjukkan bahwa Humas Universitas PTIQ Jakarta mengadopsi strategi komunikasi yang terarah dan kreatif untuk memaksimalkan dampaknya di media sosial. Mereka secara aktif menyusun konten yang relevan dan menarik, melibatkan berbagai pihak, termasuk mahasiswa, dosen, dan alumni, serta merespons cepat terhadap interaksi pengguna. Penerapan teknologi dan algoritma kecerdasan buatan juga menjadi bagian integral dari strategi mereka untuk meningkatkan visibilitas konten. Keberhasilan strategi ini tercermin dalam peningkatan jumlah pengikut, interaksi positif, dan reputasi yang baik di kalangan masyarakat. Implikasi temuan ini menggarisbawahi pentingnya peran strategis Humas dalam merancang dan melaksanakan komunikasi yang efektif di era digital. Langkah-langkah ini relevan untuk meningkatkan citra universitas, meningkatkan partisipasi, dan membangun jejaring yang kuat dengan publik.
Peran Komunikasi Dakwah di Era Digital Upaya Maksimal Pembelajaran Agama Islam Hayat, Naila Mafayiziya; Riam, Zaenal Abidin
IQ (Ilmu Al-qur'an): Jurnal Pendidikan Islam Vol. 5 No. 02 (2022): IQ (Ilmu Al-qur’an): Jurnal Pendidikan Islam
Publisher : Fakultas Tarbiyah dan Ilmu Tarbiyah, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37542/qs18ap40

Abstract

Da'wah is a vital element in the Islamic world. The acceptance and implementation of Islamic teachings within society are influenced by the intensity of da'wah; the more intensive the da'wah, the more deeply rooted Islamic values become in people's daily lives. Da'wah is inseparable from communication, as the process of da'wah inherently involves communication. In essence, communication plays a key role in the success of da'wah activities, especially in the digital era. The success or failure of a da'i’s (Islamic preacher’s) mission is largely determined by their communication skills. Effective communication serves as a crucial asset for da'is to convey their messages in an efficient and impactful manner. In the digital era, communication plays three important roles in the realm of da'wah. First, it helps da'is understand the characteristics of society in the digital age. Second, it ensures that the message of da'wah is delivered effectively. Third, it facilitates the delivery of da'wah messages across all segments of society.
ISLAMIC EDUTAINMENT AS PEDAGOGICAL DA‘WAH: INTEGRATIVE ISLAMIC EDUCATION THROUGH TELEVISION PRODUCTION Fatmawati, Fatmawati; Masturi, Ade; Imawati, Rochimah; Mahmud, Hamidullah; Hayat, Naila Mafayiziya; Noh, Mohd Aderi Che
EDURELIGIA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2026)
Publisher : Nurul Jadid University, Paiton Probolinggo, East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/edureligia.v10i1.16114

Abstract

This study aimed how Islamic higher education institutions (Perguruan Tinggi Keagamaan Islam, PTKI) in Indonesia produce television edutainment as an institutionalized form of pedagogical da‘wah and a site of integrative Islamic education. Using a qualitative multi-case design across three PTKI media units, the research draws on in-depth interviews, participant observation, document review, and focus group discussions. It analyzes them through an interactive process of data reduction, display, and verification, combined with cross-case thematic analysis. Three findings emerged. First, television production operated as an institutionalized extension of classroom pedagogy and da‘wah rather than as independent broadcasting, blending experiential learning with public religious communication. Second, producers translated integrative Islamic values into entertaining formats through narrative, dramatization, dialogue, and humor, guided by ethical boundaries derived from maqāṣid al-sharī‘ah. Third, production remained a negotiated practice shaped by human resource instability, infrastructural disparity, and the tension between religious dignity and audience appeal. The study contributes a production-centered account of religious edutainment and reframes PTKI as active producers of religiously grounded educational media ecosystems. In practice, it offers guidance on strengthening campus media governance, student capacity, and ethical content design. The findings imply that mediated da‘wah in Islamic higher education is best understood as moral media work, in which pedagogy, institutional legitimacy, and religious authority are continuously balanced
Co-Authors Ade Masturi Fatmawati, Fatmawati Mahmud, Hamidullah Noh, Mohd Aderi Che Riam, Zaenal Abidin Rochimah Imawati