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All Journal International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Prastio, Dimas Aji
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Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kredibilitas Da'i dalam Dakwah Digital: Pendekatan Teori Hovland dan Al Bayuni Mardiana, Puja Dikusuma; Prastio, Dimas Aji; Mubarok, Muhammad Fahmil; Khoiriah, Hanifathu; Usman, Usman
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 1 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i1.6013

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi kredibilitas dai dalam dakwah digital, khususnya melalui video pendek di media sosial. Menggunakan metode studi literatur dengan pendekatan deskriptif-analitis, penelitian ini mengkaji integrasi teori kredibilitas Hovland yang mencakup trustworthiness, expertise, dan attractiveness dengan pendekatan dakwah Abu Al-Fath Al-Bayanuni yang meliputi metode A’thifi (emosional), Aqli (rasional), dan Hissi (sensorik). Hasil penelitian menunjukkan bahwa kredibilitas dai di era digital sangat ditentukan oleh konsistensi pesan, keterampilan komunikasi visual, serta kemampuan mengadaptasi konten dakwah sesuai karakteristik audiens media sosial. Temuan juga menegaskan bahwa kombinasi antara pendekatan rasional dan emosional dalam penyampaian pesan memperkuat penerimaan audiens terhadap ajaran Islam. Penelitian ini menyimpulkan bahwa strategi komunikasi dakwah yang berbasis literasi digital dan pendekatan multidimensi diperlukan untuk membangun kredibilitas dai secara efektif dalam menghadapi tantangan era post-truth.
Virtual Self and Communication Style: How Do They Affect Self-Image on Social Media? Rahman, Rezi Fauzi; Ariska, Ayu; Prastio, Dimas Aji; Wulandari, Sri; Febria, Tiara Watara
International Journal of Multidisciplinary Research of Higher Education Vol 8 No 3 (2025): (July) STEM, Education, Religion Studies, Social Sciences and Economic Developmen
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v8i3.345

Abstract

The development of digital technology allows individuals to form and construct their virtual identities on social media. This study aims to analyze the influence of virtual self and communication style on self-image on social media. This research uses quantitative methods, this research involves 100 respondents. Data were analyzed using multiple linear regression to test the relationship between these variables. The data analysis techniques used include descriptive statistics to describe the characteristics of respondents and patterns of social media use, normality test or One-Sample Kolmogorov-Smirnov Test to ensure residuals are normally distributed, multicollinearity test through Tolerance and Variance Inflation Factor to ensure there is no high relationship between independent variables, and heteroscedasticity test or Glejser Test to detect residual variations that are not constant. The results showed that virtual self has a significant influence on self-image (p-value <0.001), which indicates that the stronger individuals build their virtual identity, the greater the influence on self-image on social media. In contrast, communication style did not show a significant effect (p-value = 0.160). The Glejser test indicated heteroscedasticity in the model (p-value = 0.029), so the robust standard errors method is recommended to improve the accuracy of model estimation. The findings confirm that in the digital era, self-image is more influenced by the construction of virtual identities than the communication patterns used. This research contributes to the study of digital communication and its implications for individuals in managing their digital identities more authentically and in line with social reality.
Co-Authors Ariska, Ayu Febria, Tiara Watara Khoiriah, Hanifathu Mardiana, Puja Dikusuma Mubarok, Muhammad Fahmil Rahman, Rezi Fauzi Sri Wulandari Usman Usman