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Kredibilitas Da'i dalam Dakwah Digital: Pendekatan Teori Hovland dan Al Bayuni Mardiana, Puja Dikusuma; Prastio, Dimas Aji; Mubarok, Muhammad Fahmil; Khoiriah, Hanifathu; Usman, Usman
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 1 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i1.6013

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi kredibilitas dai dalam dakwah digital, khususnya melalui video pendek di media sosial. Menggunakan metode studi literatur dengan pendekatan deskriptif-analitis, penelitian ini mengkaji integrasi teori kredibilitas Hovland yang mencakup trustworthiness, expertise, dan attractiveness dengan pendekatan dakwah Abu Al-Fath Al-Bayanuni yang meliputi metode A’thifi (emosional), Aqli (rasional), dan Hissi (sensorik). Hasil penelitian menunjukkan bahwa kredibilitas dai di era digital sangat ditentukan oleh konsistensi pesan, keterampilan komunikasi visual, serta kemampuan mengadaptasi konten dakwah sesuai karakteristik audiens media sosial. Temuan juga menegaskan bahwa kombinasi antara pendekatan rasional dan emosional dalam penyampaian pesan memperkuat penerimaan audiens terhadap ajaran Islam. Penelitian ini menyimpulkan bahwa strategi komunikasi dakwah yang berbasis literasi digital dan pendekatan multidimensi diperlukan untuk membangun kredibilitas dai secara efektif dalam menghadapi tantangan era post-truth.
Terapeutik Berbasis Nilai Nilai sebagai Pendekatan Guru untuk Membantu Masalah Perilaku Siswa Mardiana, Puja; Khoiriah, Hanifathu; Rosyid, Imron; Ahadiakbar , Gebyar; S, Endang
Jurnal Consulenza : Jurnal Bimbingan Konseling dan Psikologi Vol 7 No 2 (2024): September
Publisher : Program Studi Bimbingan dan Konseling FKIP Universitas Islam Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jcbkp.v7i2.3121

Abstract

The implementation of Islamic values-based therapeutics is very important in an Islamic educational institution.  This is due to the increasing behavioral and emotional challenges faced by students. Therefore, a therapeutic approach that integrates Islamic values is expected to help students in the process of self-healing and character development. The research method used is qualitative with a case study design, which allows researchers to gain an in-depth understanding of this practice. The subjects of this study were Mas Yapen Teachers and Students consisting of 10 teachers and 30 Students.  Data was collected through observation, in-depth interviews with teachers and students, and document studies related to Mas Yapem. Observations were conducted to understand interactions in the educational environment, while in-depth interviews provided insight into participants' experiences and perceptions. The data analysis technique used the thematic analysis method, in which the data obtained would be categorized and the main themes identified. Triangulation of sources and methods was used to enhance the credibility of the findings. The results of the study are expected to provide practical recommendations for Mas Yapem and other Islamic educational institutions in implementing Islamic values-based therapeutic approaches effectively and sustainably, so as to help students overcome psychological and emotional problems better