Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Rizki, M. Akmal
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Advancing the Competitive Advantage of National Park: Some Actionable Insights for Tourism Management Rachman, Nono Arief; Susanti, Ervi Nurafliyan; Jubaedah, Dedeh; Rizki, M. Akmal
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.51693

Abstract

Tourism, especially in Ujung Kulon National Park, holds great potential as a leading tourist destination; however, it is hindered by inadequate infrastructure and suboptimal marketing strategies, as well as a decline in tourist confidence due to the tsunami event in 2018. The purpose of this quantitative research is to analyze the influence of Good Corporate Governance (GCG), facilities, digital marketing, and trust on the competitive advantage of tourism in Ujung Kulon. Hypothesis testing using SEM PLS with bootstrapping is employed to analyze the impact of these variables.The research results indicate that GCG does not have a significant effect on competitive advantage, while digital marketing and facilities have a positive impact. Trust, although important, does not moderate the relationship between GCG, digital marketing, or facilities with competitive advantage. This research suggests focusing on the development of infrastructure and digital marketing to enhance the competitiveness of the Ujung Kulon tourism destination.
Co-Authors Dedeh Jubaedah Nono Arief Rachman Nurafliyan Susanti, Ervi