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All Journal Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia BAHASTRA Proceedings of The National Conference on Indonesian Philosophy and Theology
Noviance, Kristina Marta
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Communication literacy in podcast media: An inferential-ostentive discursive pragmatics perspective Rahardi, R. Kunjana; Noviance, Kristina Marta
BAHASTRA Vol. 45 No. 1 (2025): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v45i1.1374

Abstract

This study describes the pragmatic meanings of phatic communication in podcast media from a discursive pragmatic perspective based on inferential-ostentive intent. The data source comes from seven episodes of the Agak Laen podcast titled "Didn't Get Angry Even After Crashing a Pajero? 'Habib, I'm Just Happy'" featuring Habib Husein Ja'far Al-Hadar and hosts Boris Bokir, Oki Rengga, Bene Dion, and Indra Jegel. Data collection employed the listening method with note-taking techniques, followed by data reduction and classification. Data analysis used the contextual analysis method involving conventional and virtual contexts, with multimodality-based cybertextual context being the most dominant, along with social, societal, situational, and cultural contexts. Research steps included identification, reduction, interpretation, and presentation of data analysis results. The results of this study are: (1) The pragmatic meaning of the phatic communication of greetings, (2) The pragmatic meaning of the phatic communication of jokes, and (3) The pragmatic meaning of the phatic communication of affirmations. Among the total data analyzed, greetings accounted for 41%, jokes for 36%, and affirmations for 23%, indicating that greetings were the most dominant form of phatic communication found in the podcast. The results of this study are believed to be very useful in developing the science of pragmatics, especially integrative pragmatics which is the integration of discursive pragmatics and multimodality in its five dimensions, namely visual, spatial, gestural, aural, and linguistic.
Manifestations of phaticity in podcast interaction: A discursive-integrative emic- epistemological pragmatic analysis within an ostensive-inferential framework Noviance, Kristina Marta; Rahardi, R. Kunjana
BAHASTRA Vol. 46 No. 1 (2026): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v46i1.1841

Abstract

This study investigates the manifestations and pragmatic meanings of phaticity in podcast interactions through a discursive-integrative emic–epistemological pragmatic approach grounded in the ostensive–inferential framework. The research aims to uncover how phatic practices are produced, interpreted, and function interactionally within contemporary podcast discourse. The data consist of podcast utterances that exemplify various forms of phatic communion in natural language use. The substantive data source comprises podcast discourse containing identifiable phatic elements, while the locational data source includes a range of podcasts accessed throughout the research period. Data were collected using a non-participatory observation method, specifically through close and repeated listening to the selected podcast episodes. A systematic note-taking technique was employed to document relevant phatic expressions, enabling effective data organization, categorization, and analytical traceability. Data collection was deemed complete once all instances had been exhaustively classified into analytically relevant types serving as the basis for interpretation. Data analysis was conducted using a contextual pragmatic method that integrates conventional context and virtual context, with particular attention to the multimodal cybertextual environment of podcast interactions. In line with the principles of third-wave pragmatics, the analysis also incorporates social, societal, and cultural dimensions, emphasizing participants’ emic perspectives while maintaining epistemological rigor. The analytical procedure involved data identification, classification or reduction, pragmatic interpretation, and systematic presentation of findings. The findings reveal three dominant manifestations of pragmatic meanings of phaticity in podcast interactions: (1) greeting-related phatic meanings, functioning to initiate and sustain interpersonal engagement; (2) humor-related phatic meanings, serving to build rapport and interpersonal alignment; and (3) emphasis-related phatic meanings, which reinforce attentiveness and interactional involvement. These findings demonstrate that phaticity in podcast discourse operates as a dynamic pragmatic resource shaped by inferential intentions, discursive context, and digitally mediated interaction.
Co-Authors Mulyatno, CarCarolus Borromeus R Kunjana Rahardi