Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain
Rangga Diva
Unknown Affiliation
Religion Arts Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Semiotika Roland Barthes pada Iklan Marjan 2025 Nazma Ainina Berutu; Khairunnisa Sebayang; Lia Zuraida Surbakti; Rangga Diva; Alwan Ghalib
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 2 No. 4 (2025): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v2i4.755

Abstract

This research uses a qualitative method with Roland Barthes’ semiotic analysis approach to examine the meanings of visual and narrative signs in the 2025 Marjan Ramadan commercial. This advertisement was selected due to its rich symbolic elements and its significant role in shaping public perception and emotion during the holy month. Utilizing Barthes’ concepts of denotation, connotation, and myth, this study aims to uncover hidden meanings behind visual elements such as colors, lighting, character gestures, and storyline narration. Preliminary findings indicate that the Marjan advertisement not only promotes a syrup product but also encapsulates values of togetherness, tradition, and religiosity through cinematic visuals. Symbols like family dining tables, drums (bedug), and twilight lighting are interpreted as modern myths portraying an idealized Ramadan that is warm and harmonious. Therefore, this advertisement can be viewed as a form of cultural communication that conveys ideological messages through visual symbols familiar to Indonesian society.
Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.
Co-Authors Afrini Yuninda Silitonga Alwan Ghalib Dwi Arlintang Elisa Damayanti Hafiz Mansyur Khairunnisa Sebayang Lia Zuraida Surbakti Nadya Dwi Ananda Nazma Ainina Berutu Nisrina Ardra Hafizha Nursapia Harahap Susan Ramadhani