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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Nadya Dwi Ananda
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Memahami Dampak Media Sosial terhadap Komunikasi Interpersonal: Pendekatan Teori Komunikasi Kartini; Elisa Damayanti; Nadya Dwi Ananda; Shafira Putri Zharifa; Nur Aida Nabila; Lia Zuraida; Hafiz Mansyur
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.1423

Abstract

The use of social reality construction theory as an addition to social exchange theory is a significant step towards understanding more deeply the impact of social media on interpersonal communication. Social reality construction theory offers a powerful perspective on how social media can shape individuals' perceptions of the reality around them. In this research, the literature method is used with a focus on reviewing and analyzing literature related to the impact of social media on interpersonal communication. The research aims to conduct a critical review of interpersonal communication theory and analyze how this theory has implications for social relationships in the digital era. This research shows that overall, changes in patterns of social relations that arise as a result of social media can be understood through the lens of social exchange theory. Social media provides a platform for information exchange, support, and social interaction, however, the impact is the emergence of dynamics that can sometimes sacrifice the depth and quality of traditional interpersonal relationships.
Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.
Co-Authors Afrini Yuninda Silitonga Dwi Arlintang Elisa Damayanti Hafiz Mansyur KARTINI Lia Zuraida Nisrina Ardra Hafizha Nur Aida Nabila Nursapia Harahap Rangga Diva Shafira Putri Zharifa Susan Ramadhani