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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Susan Ramadhani
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Karakteristik Teori Komunikasi dalam Penyiaran TVRI Medan untuk Membangun dan Menjaga Budaya di Sumatra Utara Hotmatua Paralihan; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Elisa Damayanti; Dwi Arlintang; Susan Ramadhani; Irhamna
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.1562

Abstract

North Sumatra is rich in cultural diversity, and television broadcasting can be an effective means of connecting and strengthening the community's cultural identity. This research explores the characteristics of communication theory in TVRI Medan broadcasting as an effort to build and strengthen cultural groups in North Sumatra. Using the free interview method with the Head of the Production Section of TVRI Medan in the context of a study visit to the UIN SU Communication Science study program to TVRI Medan. This research also uses library research methods, namely by using various literature in the form of books, scientific works, and national and international journals. This research focuses on the analysis of cultural broadcast programs, namely, Pesona Indonesia as a concrete case study. The results show that communication theory was successfully implemented through collaboration between broadcast communication theory and intercultural communication theory by looking at actual social reality. The implications of these findings provide practical guidance for the development of culture-based broadcasting programs
Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.
Co-Authors Afrini Yuninda Silitonga Dwi Arlintang Elisa Damayanti Hafiz Mansyur Hotmatua Paralihan Irhamna Nadya Dwi Ananda Nisrina Ardra Hafizha Nursapia Harahap Rangga Diva